Articles on business intelligence, data, and datasets

Businesses nowadays rely heavily on data to make informed decisions and improve their overall performance. With the vast amount of data available, businesses face the dilemma of choosing between B2B data providers and self-collected data. This post aims to explain the importance of using data for businesses and the pros and cons of using B2B data providers versus self-collected data.   Explaining the Importance of Using Data for Businesses   Data is crucial for businesses

There are various ways to obtain or grow an email list for your next marketing campaign and some are more effective than others. Lead generation is a vital part of sales, and it’s important to continuously find new contacts. While purchasing email addresses can be an effective first step to generate leads through sales prospecting, it doesn’t come without risk. For this reason, it’s vital to understand the legality, cost, and purchasing options involved, plus alternative methods.

The Strategic Power of Professional Contact Data In today’s data-saturated business landscape, most companies treat professional contact information as a simple sales tool—a means to cold-call prospects or blast generic emails. Yet for a select group of industries, these datasets function as a strategic intelligence asset, delivering outsized returns far beyond basic outreach.   The difference lies in application depth. While generic users see names and job titles, sophisticated players decode hidden signals: executive career patterns predict

“What’s the best way to market to purchased lists like ZoomInfo?  We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else.  Curious as to your opinion?”   Purchased lists First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix.  My response is a definitive: yes.    Very few organizations can

Data has become a driving force behind successful business decisions and strategies in today’s digital age. When it comes to B2B (business-to-business) interactions, the value of accurate and reliable data cannot be overstated. It serves as the backbone for effective marketing campaigns, sales initiatives, and overall business growth. In this comprehensive post, we will dive into the world of B2B data, exploring its significance, sources, types, and the pivotal role it plays in modern-day businesses.

In today’s data-driven world, handling massive datasets can be a daunting task. This is where EmEditor comes into play as a powerful text editor, code editor, CSV editor, and large file viewer that streamlines your workflow, saving you time and effort. EmEditor is a powerful text editor designed to handle large datasets, particularly CSV (comma-separated values) files. Its robust features and exceptional speed make it an ideal choice for data brokers and professionals who frequently

One of the biggest challenges that many modern marketers face is trying to make sense of marketing performance data that is stuck in silos across multiple different platforms. A study conducted in 2022 found that 99% of marketing teams were managing data from more than 10 sources, which was a significant contributor to many CMOs feeling overwhelmed by their data. The solution to this challenge? Bringing all your disparate data together into one single source

Let’s take a quick look at a simple email infrastructure using 3 VPSs, not a lot of detail, just the basics and with a minimal budget of $72 first month investment, and $21 the following months. This example setup may allow you to send up to 15,000 emails per day (real-world performance, if used and managed properly), using multiple domains and IP addresses with increased deliverability. Managed through web-based administration panel and mailer application. Add

As the effect of recent (Feb, 2024) anti-spam measures by most public ESP’s can be easily observed, it seems that only small amount of people really understand what has happened and how to overcome the obstacles. Most of the email marketers observing a massive drop in visitors from email blasts, seeing little drop in opens / clicks. Let’s try to explain what happened.   What ESP’s want Mandatory DMARC=reject DNS record to make spoofing impossible;

Let’s recap what’s changing and how senders should prepare. Authentication  Both mailbox providers (MBPs) will require email senders to publish a DMARC record.  In their own words, the two mailbox providers explained the change in the following way:  Yahoo: “To help our users to be more confident about an email’s source, we will require senders to implement stronger email authentication leveraging industry standards such as SPF, DKIM, and DMARC.”  Gmail: “We’re requiring those who send