Posts and articles on Data & Email marketing 2024

  • Data has become a driving force behind successful business decisions and strategies in today’s digital age. When it comes to B2B (business-to-business) interactions, the value of accurate and reliable data cannot be overstated. It serves as the backbone for effective marketing campaigns, sales initiatives, and overall business growth. In this comprehensive post, we will dive into the world of B2B data, exploring its significance, sources, types, and the pivotal role it plays in modern-day businesses.
  • In today’s data-driven world, handling massive datasets can be a daunting task. This is where EmEditor comes into play as a powerful text editor, code editor, CSV editor, and large file viewer that streamlines your workflow, saving you time and effort. EmEditor is a powerful text editor designed to handle large datasets, particularly CSV (comma-separated values) files. Its robust features and exceptional speed make it an ideal choice for data brokers and professionals who frequently
  • One of the biggest challenges that many modern marketers face is trying to make sense of marketing performance data that is stuck in silos across multiple different platforms. A study conducted in 2022 found that 99% of marketing teams were managing data from more than 10 sources, which was a significant contributor to many CMOs feeling overwhelmed by their data. The solution to this challenge? Bringing all your disparate data together into one single source
  • Let’s take a quick look at a simple email infrastructure using 3 VPSs, not a lot of detail, just the basics and with a minimal budget of $72 first month investment, and $21 the following months. This example setup may allow you to send up to 15,000 emails per day (real-world performance, if used and managed properly), using multiple domains and IP addresses with increased deliverability. Managed through web-based administration panel and mailer application. Add
  • As the effect of recent (Feb, 2024) anti-spam measures by most public ESP’s can be easily observed, it seems that only small amount of people really understand what has happened and how to overcome the obstacles. Most of the email marketers observing a massive drop in visitors from email blasts, seeing little drop in opens / clicks. Let’s try to explain what happened.   What ESP’s want Mandatory DMARC=reject DNS record to make spoofing impossible;
  • Let’s recap what’s changing and how senders should prepare. Authentication  Both mailbox providers (MBPs) will require email senders to publish a DMARC record.  In their own words, the two mailbox providers explained the change in the following way:  Yahoo: “To help our users to be more confident about an email’s source, we will require senders to implement stronger email authentication leveraging industry standards such as SPF, DKIM, and DMARC.”  Gmail: “We’re requiring those who send
  • In the world of email marketing, change is the only constant. The past year introduced new wild cards and game changing twists that left even the most experienced senders playing catch-up. Global consumer privacy laws tightened, artificial intelligence continued its march into the mainstream, and mailbox providers launched new initiatives designed to enhance the end-user experience. To help you prepare, use The State of Email in 2024 as your roadmap. It offers expert insights, forecasts,
  • With all the changes in the digital world, email marketing has remained a persevering pillar of successful business strategies. Since its beginning, it has undergone significant transformations – from simple text-based messages to the addition of images, hyperlinks, and now, interactive elements. Email marketing started as a basic means for businesses to communicate with their customers. Over time, it morphed into a tool for broadcasting promotional content and newsletters. The introduction of HTML emails marked
  • The Omega project team, in partnership with MediumAxis, provides a complete, full-featured, all-in-one solution for managing bulk email delivery for your business as a SaaS. No restrictions on email content and imported lists, delivery rate around 85%. Screenshots, details and demo access.  We can set up the same bulk email system on your own servers. No more monthly or per-volume charges. Send millions without paying extra. See details here. Email marketing is one of the
  • While widely known and popular messengers like Telegram and Skype announce (fake) E2E encryption, let’s take a look at less popular, but MOST secure messenger on the planet, the Threema.  The difference is: Opposite to Telegram, which generates your private key on server (and stores it, allowing to decipher any of your messages, stored on same server), Threema uses real E2E encryption with no access to your private keys and messages. It does not require