How marketers are adapting to AI on both sides of the send button – State of Email 2026 REPORT
INTRODUCTION – The new rules of the inbox The relationship between brands and subscribers is changing with AI.
STRATEGY + CHALLENGES – AI tools are reshaping what “basic” email marketing skills.
OPERATIONS + TOOLS – Advanced AI adopters produce emails faster without cutting corners AI and automation are helping teams ship emails faster, personalize better, and stay compliant with country-specific laws and accessibility requirements.
ROI + BENCHMARKS – What does email marketing success look like? Understand what drives email ROI in 2026—and how your metrics compare.
FUTURE – 2026 priorities and the AI adoption curve. Data quality and email engagement are top priorities for email marketing in the year ahead.
