Category Archives: articles
2025: Industries That Gain the Most Value from Professional Contact Data
| May 11, 2025In today’s data-saturated business landscape, most companies treat professional contact information as a simple sales tool—a means to cold-call prospects or blast generic emails.
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How Should I Market to Purchased Lists?
| February 15, 2025Outbound marketing is an imperative if your audience doesn’t know your brand, or that your type of solution exists, or that they even have a problem worth solving in the first place.
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B2B Data Deciphered: Your Guide to Business Success (2024)
| November 29, 2024In this comprehensive post, we will dive into the world of B2B data, exploring its significance, sources, types, and the pivotal role it plays in modern-day businesses. Whether you are a marketing professional, sales executive, or a curious entrepreneur looking to leverage data-driven insights, this guide will equip you with the knowledge you need to navigate the complex landscape of B2B data.
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Unlock the Power of EmEditor for Efficient Large CSV Processing
| November 3, 2024This article explores EmEditor’s capabilities, focusing on its CSV tools, speed advantages, and techniques for efficiently processing large CSV files.
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What is Data Enrichment / Matching and Why is it Important?
| October 21, 2024While most data integration solutions offer standard, ready-to-use enrichments, some leading platforms have the ability for data teams to create custom enrichments, allowing businesses to refine their data in ways that precisely align with their unique marketing goals and strategies. Tailored data that perfectly aligns with your marketing objectives can lead to more proactive, insightful, and actionable analysis, giving your business a competitive edge and boosting your marketing ROI.
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Simple, real-world mail delivery, 6 domains+IPs / 3 VPSs, email infrastructure with a budget of $21/month in 2024
| August 31, 2024Let’s take a quick look at a simple email infrastructure using 3 VPSs, not a lot of detail, just the basics and
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Email Deliverability Recovery (August, 2024)
| August 2, 2024As the effect of recent (Feb, 2024) anti-spam measures by most public ESP’s can be easily observed, it seems that only small
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Gmail & Yahoo: New sender requirements (delivery rate will drop dramatically)
| May 10, 2024Yahoo’s Marcel Becker walked us through the changes, explaining why they are being introduced, and what non-compliant senders need to do. —the Q&A activity in our webinar chat was frenzied! It was also clear from audience polling that many email programs aren’t yet ready—and the countdown to enforcement is ticking!
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REPORT: THE STATE OF EMAIL IN 2024
| May 7, 2024In the world of email marketing, change is the only constant. The past year introduced new wild cards and game changing twists
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Email Marketing Trends: The Rise of Interactive Email Experiences and its Impact on Deliverability in 2024
| April 1, 2024With all the changes in the digital world, email marketing has remained a persevering pillar of successful business strategies. Since its beginning, it has undergone significant transformations – from simple text-based messages to the addition of images, hyperlinks, and now, interactive elements.
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