Category Archives: articles
Simple, real-world mail delivery, 6 domains+IPs / 3 VPSs, email infrastructure with a budget of $21/month in 2024
| August 31, 2024Let’s take a quick look at a simple email infrastructure using 3 VPSs, not a lot of detail, just the basics and
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Email Deliverability Recovery (August, 2024)
| August 2, 2024As the effect of recent (Feb, 2024) anti-spam measures by most public ESP’s can be easily observed, it seems that only small
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Gmail & Yahoo: New sender requirements (delivery rate will drop dramatically)
| May 10, 2024Yahoo’s Marcel Becker walked us through the changes, explaining why they are being introduced, and what non-compliant senders need to do. —the Q&A activity in our webinar chat was frenzied! It was also clear from audience polling that many email programs aren’t yet ready—and the countdown to enforcement is ticking!
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REPORT: THE STATE OF EMAIL IN 2024
| May 7, 2024In the world of email marketing, change is the only constant. The past year introduced new wild cards and game changing twists
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Email Marketing Trends: The Rise of Interactive Email Experiences and its Impact on Deliverability in 2024
| April 1, 2024With all the changes in the digital world, email marketing has remained a persevering pillar of successful business strategies. Since its beginning, it has undergone significant transformations – from simple text-based messages to the addition of images, hyperlinks, and now, interactive elements.
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SaaS vs Self-Hosted Email Marketing Software and Server
| January 30, 2024Email marketing is one of the most effective ways to reach out to potential customers. SaaS and self-hosted email marketing software are two popular options that businesses can use to manage their campaigns.
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Discover Threema, paid, E2E-encrypted messenger used by governments
| December 16, 2023Meet the only real E2E-ecnrypted, anonymous messenger used by governments (No, Telegram and Signal not secure and not anonymous).
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Brand Indicators for Message Identification (BIMI) – Linking your logo to email
| December 4, 2023BIMI, or Brand Indicators for Message Identification, is a cutting-edge email authentication protocol. Simply put, BIMI allows you to show off a trusted sender logo with all your emails in your recipient’s inbox. Without BIMI, all you can see are just uniform letters in colored circles, which is likely to be less trusted or opened. The primal purpose of BIMI is to verify that you are who you say you are—not a scammer or spammer.
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How to use Google Postmaster Tool to boost your Email Deliverability
| November 4, 2023Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of your emails landing in the inbox will be high.
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The main role of email marketing in Ecommerce
| October 7, 2023In today’s fast-paced digital world, it’s no surprise that businesses are increasingly relying on ecommerce to sell their products and services. With millions of potential customers just a click away, the competition is fierce and businesses need to find innovative ways to reach and engage their target audience. While social media and search engine marketing are important components of any ecommerce strategy, there’s one tool that has been a tried-and-true method for reaching customers for decades: email marketing. Yes, you read that right.
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