In the world of email marketing, change is the only constant. The past year introduced new wild cards and game changing twists that left even the most experienced senders playing catch-up. Global consumer privacy laws tightened, artificial intelligence continued its march into the mainstream, and mailbox providers launched new initiatives designed to enhance the end-user experience.

To help you prepare, use The State of Email in 2024 as your roadmap. It offers expert insights, forecasts, and actionable tips to keep you not just in the game—but ahead of the curve. This resource harnesses the full power of Validity’s global data network, which pulls data from 2.5 billion mailboxes around the world.

Here’s what to expect:

• Yet smart marketers know the next big change is always just around the corner.
• An analysis of global email performance in 2023 (across nine major performance indicators).
• Expert forecasts for what’s coming to the world of email in 2024.
  Actionable tips for senders to get ahead of the game.

Contents

GLOBAL FORCES & INDUSTRY SHIFTS
ENGAGEMENT
CONTENTS
GLOBAL EMAIL VOLUME
GLOBAL INBOX PLACEMENT RATES
REPUTATION
BOUNCE RATES
SPAM COMPLAINT RATES
SPAM TRAPS
REJECTED RATES
UNKNOWN USER RATES
OPEN RATES
CLICK RATES
UNSUBSCRIBE RATES

(report by Validity)

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