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Thailand Consumer Email Database 1.6M – Restaurant & Lifestyle Platform Users

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Thailand consumer database: 1.64M users with emails, demographics & activity metrics. Restaurant & beauty consumers. Instant CSV download.

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Description

Published Mar, 2026


This Thailand consumer database contains 1,641,828 unique user profiles aggregated from lifestyle platforms, including restaurant discovery, food delivery, and beauty services. It is designed for digital marketers, lead generation agencies, and research firms targeting the Thai demographic. The dataset includes 100% email coverage and behavioral metrics such as user activity scores, check-ins, and reviews, allowing for precise segmentation of active consumers.


Key data attributes include geographic location (Bangkok, Chiang Mai, etc.), gender, and engagement statistics. The database is cleaned and formatted for immediate CRM integration, providing direct access to Thailand’s growing middle-class segment interested in dining, travel, and lifestyle services.


Dataset Statistics & Source Data

Overview & Contact Metrics

Metric Value
Total Records 1,641,828
Email Coverage 1,641,828 (100%)
Phone Coverage 172,537 (10.5%)
Gender – Female 693,967 (42.3%)
Gender – Male 510,930 (31.1%)
Location – Bangkok 600,619 (36.6%)
Active Users (Score > 0) 1,505,919 (91.7%)
Content Creators (Reviews) 83,170 (5.1%)

 


COLUMN DEFINITIONS & EXPLANATIONS

Column Name Data Type Description Example Value Coverage
id Integer Unique user identifier 101 100%
rank Integer User ranking/level on platform (0 = no rank) 0, 1, 2 100%
total_rating Integer Total ratings given by user to venues/items 0, 18, 21 100%
activity_score Integer Platform-calculated activity metric (0-500+) 6, 11, 48 100%
all_time_score Integer Cumulative all-time platform score 50, 61, 581 100%
name String User display name (Thai or Latin script) Sira Srathonghon, เอกพล วงศ์นภาพรรณ 99.9%
email String Verified email address [email protected] 100%
gender String Self-reported gender (male/female) male, female 73.4%
birth_date DateTime User birth date (ISO format) 1975-03-01 17:00:00 2.2%
zipcode String Postal code 50210, 10200 2.3%
city String City of residence Bangkok, Chiang Mai 40.5%
geo_zone String Geographic region zone Central, Northern, Southern 40.5%
region_confidence String Confidence level of geographic assignment 91%, 95% 40.5%
phone String Phone number with country code +66944267779 10.5%
total_number_of_reviews Integer Total written reviews posted 0, 3, 4 100%
number_of_likes Integer Likes received on user content 0, 1, 19 100%
photo_number_of_likes Integer Likes specifically on photos 0, 8, 20 100%
average_rating Float Average star rating given by user 0.0, 3.6, 4.2 100%
number_of_photos Integer Photos uploaded to platform 0, 1, 2, 13, 57 100%
number_of_followings Integer Number of users this user follows 0, 1, 2, 9 100%
number_of_followers Integer Number of users following this user 0, 1, 2, 7, 14, 25 100%
number_of_comments Integer Comments written by user 0, 5 100%
number_of_received_comments Integer Comments received on user’s content 0, 1 100%
number_of_photo_comments Integer Comments written on photos 0 100%
number_of_received_photo_comments Integer Comments received on user’s photos 0 100%
number_of_added_restaurants Integer New venues added by user 0, 1 100%
number_of_checkins Integer Total check-in actions 0, 2 100%
unique_checkins Integer Unique venues checked into 0, 2 100%
number_of_bookmarks Integer Items/venues bookmarked for later 0, 2, 17, 112 100%
number_of_been_here Integer “Been here” marks on venues 0, 4 100%
number_of_userschoice_review Integer Reviews marked as “user’s choice” 0, 1 100%
total_number_of_distinct_reviews Integer Unique distinct reviews (de-duplicated) 0, 2, 4 100%

 


COLUMN CATEGORIES BY FUNCTION

Category Columns Purpose
Identifiers id, name, email User identification and contact
Demographics gender, birth_date Targeting and segmentation
Geographic zipcode, city, geo_zone, region_confidence Location-based targeting
Contact phone Multi-channel outreach
Platform Status rank, activity_score, all_time_score User tier and engagement level
Content Creation total_number_of_reviews, number_of_photos, number_of_added_restaurants, number_of_checkins, unique_checkins, number_of_bookmarks, number_of_been_here, number_of_userschoice_review, total_number_of_distinct_reviews Contribution volume and type
Social Graph number_of_followings, number_of_followers Network reach and influence
Engagement total_rating, number_of_likes, photo_number_of_likes, average_rating, number_of_comments, number_of_received_comments, number_of_photo_comments, number_of_received_photo_comments Interaction metrics

KEY METRIC INTERPRETATIONS

Metric What It Indicates Business Value
activity_score Overall platform engagement frequency High scores = active users worth prioritizing
all_time_score Long-term loyalty/cumulative usage Higher = established users vs. new signups
rank Gamification level achieved 1-2 = engaged users, 0 = casual
unique_checkins vs number_of_checkins Repeat venue visitation Ratio shows loyalty vs. exploration behavior
number_of_bookmarks Purchase/visit intent High bookmarks = planning/consumption mode
photo_number_of_likes vs number_of_photos Content quality vs. quantity Ratio indicates influencer potential
total_number_of_distinct_reviews vs total_number_of_reviews Review uniqueness

Geographic Distribution (Top Cities)

City Count Percentage
Bangkok 600,619 36.6%
Chiang Mai 18,855 1.1%
Chonburi 17,468 1.1%
Songkhla 8,137 0.5%
Khon Kaen 7,170 0.4%
Nonthaburi 2,242 0.1%
Pathum Thani 1,262 0.1%
Nakhon Ratchasima 559 <0.1%
Phuket 502 <0.1%
Nakhon Pathom 498 <0.1%
Rayong 395 <0.1%
Chiang Rai 368 <0.1%
Ayutthaya 315 <0.1%
Samut Sakhon 303 <0.1%
Surat Thani 269 <0.1%
Ratchaburi 239 <0.1%
Udon Thani 222 <0.1%
Chachoengsao 221 <0.1%
Lampang 210 <0.1%
Phitsanulok 208 <0.1%
Prachuap Khiri Khan 201 <0.1%
Nakhon Si Thammarat 187 <0.1%
Ubon Ratchathani 172 <0.1%
Lamphun 171 <0.1%
Saraburi 170 <0.1%
Nakhon Sawan 166 <0.1%
Kanchanaburi 150 <0.1%
Lopburi 148 <0.1%
Chanthaburi 147 <0.1%
Suphanburi 141 <0.1%

Regional Distribution

Geo Zone Count Percentage
Central 606,371 36.9%
Northern 20,295 1.2%
Eastern 18,508 1.1%
Southern 9,732 0.6%
Northeast 9,071 0.6%
Western 793 <0.1%

Demographic Profile

Category Metric Percentage
Education Master’s Degree 51%
Education Bachelor’s Degree 43%
Occupation Officers/Managers 46%
Occupation Business Proprietors 19%
Relationship Single 80%
Income 35,001-50,000 THB 20%
Income 24,001-35,000 THB 19%
Income 50,001-80,000 THB 16%
Age Group Core Demographic 25-40 years

User Activity & Engagement

Metric Active Users Inactive (0)
Activity Score > 0 1,505,919 135,909
Photo Uploads > 0 1,381,026 260,802
Bookmarks > 0 292,088 1,349,740
Followers > 0 144,818 1,497,010
Check-ins > 0 38,289 1,603,539

Influencer Tier Distribution

Tier Count Criteria
Potential Influencers 253 100+ Followers, 50+ Activity
Power Users 886 Activity Score 500+
High Activity 8,164 Activity Score 51-100

User Engagement Segmentation

Tier Activity Score Count Percentage Description
Inactive 0 135,887 8.3% No platform activity
Low 1-10 1,137,322 69.3% Minimal engagement
Medium 11-50 353,567 21.5% Regular users
High 51-100 8,164 0.5% Active contributors
Very High 101-500 5,980 0.4% Power users
Elite 500+ 886 0.1% Top influencers

Content Contribution Analysis

Metric Non-Zero Records Zero Records Engagement Rate
Total Reviews 83,170 1,558,658 5.1%
Number of Likes 76,437 1,565,391 4.7%
Followers 144,818 1,497,010 8.8%
Following 104,327 1,537,501 6.4%
Photos Uploaded 1,381,026 260,802 84.1%
Check-ins 38,289 1,603,539 2.3%
Bookmarks 292,088 1,349,740 17.8%

Email Provider Categories
Category Count Percentage
Free Providers (Gmail, Yahoo, Hotmail, etc.) 1,534,859 93.5%
Corporate/Business Domains 32,050 2.0%
Government/Institutional ~15,000 0.9%
Regional/ISP Domains ~60,000 3.6%

Phone Number Coverage
Type Count Percentage
Thailand Mobile (+66) 170,578 10.4%
Thailand Local (0) 1,874 0.1%
International 85 0.0%
Missing/Blank 1,469,291 89.5%

Strategic Targeting Segments
Segment Criteria Estimated Count Use Case
Bangkok Professionals Bangkok + activity >10 ~200,000 Urban lifestyle marketing
Platform Engaged Activity score >25 ~15,000 High-intent users
Photo Contributors Photos >0 1,381,026 Visual content creators
Bookmark Savers Bookmarks >0 292,088 Purchase intenders
Social Connectors Followers >10 OR Following >10 ~150,000 Influencer outreach
Review Contributors Reviews >0 83,170 UGC campaigns

Data Quality Metrics
Metric Value
Duplicate Emails 32 addresses
Suspicious/Test Emails 865 addresses
Empty Names 0 (0.0%)
Very Short Names (<3 chars) 19,548 (1.2%)
Valid Email Format 100%
Location Confidence 95% 522,020 (31.8%)

File Specifications
Attribute Details
Format CSV (Comma Separated Values)
Encoding UTF-8
Total Columns 32
Uncompressed Size ~890MB
Row Separator CRLF
Text Qualifier Double quotes

Sample data (scroll right)

idranktotal_ratingactivity_scoreall_time_scorenameemailgenderbirth_datezipcodecitygeo_zoneregion_confidencephonetotal_number_of_reviewsnumber_of_likesphoto_number_of_likesaverage_ratingnumber_of_photosnumber_of_followingsnumber_of_followersnumber_of_commentsnumber_of_received_commentsnumber_of_photo_commentsnumber_of_received_photo_commentsnumber_of_added_restaurantsnumber_of_checkinsunique_checkinsnumber_of_bookmarksnumber_of_been_herenumber_of_userschoice_reviewtotal_number_of_distinct_reviews
101001161Sira Srathonghon[email protected]male+669442677790000.02114000002217000
11300650เอกพล วงศ์นภาพรรณ[email protected]maleBangkokCentral91%0000.000000000000000
1190048104Sumalee Dachoponchai[email protected]female0000.020000000000000
12000650prymania[email protected]female0000.000000000000000
12322111581Thonglornista[email protected]femaleBangkokCentral91%+66944959546419204.21322505000000004
12500650Patcharin[email protected]femaleBangkokCentral95%0000.001100000000000
13200650nokyung[email protected]femaleBangkokCentral95%0000.001100000002000
13600421454Itadakimasu[email protected]male1975-03-01 17:00:00+669245165190000.011200000002000
14611846386Ohm Yomchinda[email protected]male+668171480633183.657970100100112412
152001993Home[email protected]female00250.01001100010001000
1531127411573Kulawat Wongsaroj[email protected]male73110Nakhon PathomCentral95%089147563133120313.8484848484848486371030313017442702033
154052388Cake Watayakorn[email protected]female+668143234171105.0511200011004001
15601046365noknoinaja[email protected]female13255.0510000000000000
16700650Win[email protected]maleBangkokCentral95%0000.000000000000000
16800650Judy[email protected]female0000.000000000003000
1741418233Manawat Sithiyavanich[email protected]male1604.0101200000000001
17800651jeab[email protected]female0000.010000000000000
18200650brui[email protected]maleBangkokCentral95%0000.000000000000000
18600650Nantana M[email protected]femaleBangkokCentral95%0000.000000000000000
201014650fueangfa[email protected]female0004.66666666666666700000000000000
20500651Greendish Restaurant[email protected]femaleBangkokCentral95%0000.010000000000000
2060111370Poomiphat[email protected]maleBangkokCentral95%0023.66666666666666654113000004446100
2130050158Cupcake Love[email protected]maleBangkokCentral95%0000.0360000000004000
21600651สมภพ นิ่มอนันตกุล[email protected]maleBangkokCentral95%0000.010000000000000
22500650whhound[email protected]maleBangkokCentral95%0000.000000000000000
22700855Rutz Bewilder[email protected]male1986-11-30 17:00:000000.011900000000000
23600853Benja Supannakul[email protected]female0000.020500000000000
246224461038Sattawat Intrayut[email protected]male62184.03442915002000006
2475210427119P ster[email protected]male+6681966669945796243.9622641509433962931534050411068642043045

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