U.S. dataset of 1.08M fragrance subscription users (2020–2025). High-intent perfume discovery consumers ideal for DTC, niche, and premium beauty targeting.
A compact test segment of U.S.-based fragrance subscription users. Includes gender and behavioral subscription signals to validate campaign performance before scaling.
Pilot campaigns, creative testing, niche launches
$590
Growth Audience
250,000
A larger performance-ready segment of discovery-driven fragrance consumers. Designed for brands looking to move beyond testing into measurable acquisition campaigns.
A scaled audience of high-intent subscription fragrance users suitable for multi-channel deployment. Supports broader targeting across Meta, TikTok, and email ecosystems.
Multi-platform growth, national campaigns
$3,900
Regional / Time-Zone Segment
Custom
Filtered audience based on U.S. time-zone clusters for localized campaigns, logistics alignment, or regional brand launches. Maintains behavioral targeting precision.
Regional launches, logistics-aware marketing
$2,800
Full Dataset
1,084,584
Complete U.S. fragrance subscription user audience with behavioral subscription signals spanning 2020–2025. Ideal for brands seeking maximum reach and long-term activation potential.
Enterprise campaigns, scaling DTC brands
$9,500
Comprehensive consumer dataset from a leading US fragrance subscription platform operating 2020-2025, covering 1,084,584 user records from direct-to-consumer perfume sampling services. This dataset captures the rapidly expanding personalized fragrance subscription market, projected to reach $5.07 billion by 2033 with 17.2% annual growth.
This dataset contains over 1.08 million U.S.-based users of subscription-driven fragrance discovery platforms operating between 2020 and 2025.
These consumers actively engage in a modern “try-before-you-buy” model — receiving monthly 8ml fragrance samples instead of purchasing full-size bottles upfront.
Unlike generic beauty audiences, this segment represents:
High-intent fragrance buyers
Subscription-native shoppers
Discovery-driven consumers
Repeat purchase oriented users
The audience skews heavily toward Millennial and Gen Z consumers, with strong representation of digitally-native fragrance enthusiasts influenced by social media trends, influencer marketing, and personalized product curation.
This dataset reflects a behavioral shift in the fragrance market:
→ from ownership → to exploration
Users in this segment demonstrate:
willingness to spend on premium and niche scents
openness to new brands
interest in personalization
strong engagement with curated product ecosystems
Male participation is rapidly growing and shows strong spending behavior — especially among premium-tier subscribers.
Dataset Highlights
1,084,584 records
USA-based audience
Coverage: 2020–2025
Subscription behavior signal
Gender data available (100%)
Time-zone segmentation
Partial age categorization
Digital-first consumer base
Ideal Use Cases
This dataset is highly relevant for:
DTC fragrance brands
Niche perfume houses
Clean beauty brands
Subscription box startups
Influencer-led beauty products
Men’s grooming brands
Retail challenger brands
It enables targeting of consumers already comfortable with:
Age bracket (FROM18TO24/FROM25TO34/FROM35TO44/FROM45TO54/FROM55TO64/FROM65/LE17)
application_version
27.76%
string
Platform access method (web/iOS/Android)
Geographic Distribution (Time Zone Analysis)
Time Zone
Count
Percentage
Primary Regions
-5.0 (EST)
268,359
29.42%
East Coast, Northeast
-4.0 (EDT)
264,493
29.00%
East Coast (Daylight)
-7.0 (MST/PDT)
108,711
11.92%
Mountain/West Coast
-6.0 (CST)
89,382
9.80%
Central US
-8.0 (PST)
30,619
3.36%
Pacific Coast
Subscription Status Breakdown
Status
Count
Percentage
False (inactive)
648,510
59.80%
false
252,636
23.30%
True (active)
151,488
13.97%
true
31,825
2.93%
Age Category Distribution (Filled Records)
Category
Count
Percentage
FROM25TO34
17,338
34.27%
FROM35TO44
11,034
21.81%
FROM18TO24
10,662
21.08%
FROM45TO54
5,932
11.73%
LE17
2,573
5.09%
FROM55TO64
2,361
4.67%
FROM65
682
1.35%
Skin Type Distribution (Filled Records)
Type
Count
Percentage
Combination
1,327
35.29%
Normal
1,205
32.05%
Dry
445
11.84%
Sensitive
392
10.43%
Oily
385
10.24%
Platform Access Methods
Method
Count
Percentage
web
294,290
97.75%
iOS
~4,308
1.43%
Android
~2,472
0.82%
Dataset Specifications:
File Size: 56.26 MB
Total Records: 1,084,584
Date Range: 2020-2025
Format: CSV
Overall Completeness: 52.53%
Total Cells: 10,845,840
Filled Cells: 5,697,341
Market Context: This dataset reflects the transformation in fragrance retail where 65% of consumers in the US now purchase perfumes online through subscription models and e-commerce platforms . The captured user base aligns with industry trends showing 49% year-over-year growth in male fragrance subscribers and increasing demand for personalized scent discovery among millennial and Gen Z demographics . The high web-platform usage (97.75%) indicates strong e-commerce engagement typical of data-driven personalization services leveraging influencer marketing and algorithmic recommendations.
Use Cases:
Competitive analysis for fragrance subscription entrants
Customer acquisition modeling for DTC beauty brands
Regional market penetration studies
Gender-based product development research
Churn prediction modeling for subscription services
