Thailand Consumer Email Database 1.6M – Restaurant & Lifestyle Platform Users
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Thailand consumer database: 1.64M users with emails, demographics & activity metrics. Restaurant & beauty consumers. Instant CSV download.
Description
Published Mar, 2026
This Thailand consumer database contains 1,641,828 unique user profiles aggregated from lifestyle platforms, including restaurant discovery, food delivery, and beauty services. It is designed for digital marketers, lead generation agencies, and research firms targeting the Thai demographic. The dataset includes 100% email coverage and behavioral metrics such as user activity scores, check-ins, and reviews, allowing for precise segmentation of active consumers.
Key data attributes include geographic location (Bangkok, Chiang Mai, etc.), gender, and engagement statistics. The database is cleaned and formatted for immediate CRM integration, providing direct access to Thailand’s growing middle-class segment interested in dining, travel, and lifestyle services.
Dataset Statistics & Source Data
Overview & Contact Metrics
| Metric | Value |
|---|---|
| Total Records | 1,641,828 |
| Email Coverage | 1,641,828 (100%) |
| Phone Coverage | 172,537 (10.5%) |
| Gender – Female | 693,967 (42.3%) |
| Gender – Male | 510,930 (31.1%) |
| Location – Bangkok | 600,619 (36.6%) |
| Active Users (Score > 0) | 1,505,919 (91.7%) |
| Content Creators (Reviews) | 83,170 (5.1%) |
COLUMN DEFINITIONS & EXPLANATIONS
| Column Name | Data Type | Description | Example Value | Coverage |
|---|---|---|---|---|
| id | Integer | Unique user identifier | 101 | 100% |
| rank | Integer | User ranking/level on platform (0 = no rank) | 0, 1, 2 | 100% |
| total_rating | Integer | Total ratings given by user to venues/items | 0, 18, 21 | 100% |
| activity_score | Integer | Platform-calculated activity metric (0-500+) | 6, 11, 48 | 100% |
| all_time_score | Integer | Cumulative all-time platform score | 50, 61, 581 | 100% |
| name | String | User display name (Thai or Latin script) | Sira Srathonghon, เอกพล วงศ์นภาพรรณ | 99.9% |
| String | Verified email address | [email protected] | 100% | |
| gender | String | Self-reported gender (male/female) | male, female | 73.4% |
| birth_date | DateTime | User birth date (ISO format) | 1975-03-01 17:00:00 | 2.2% |
| zipcode | String | Postal code | 50210, 10200 | 2.3% |
| city | String | City of residence | Bangkok, Chiang Mai | 40.5% |
| geo_zone | String | Geographic region zone | Central, Northern, Southern | 40.5% |
| region_confidence | String | Confidence level of geographic assignment | 91%, 95% | 40.5% |
| phone | String | Phone number with country code | +66944267779 | 10.5% |
| total_number_of_reviews | Integer | Total written reviews posted | 0, 3, 4 | 100% |
| number_of_likes | Integer | Likes received on user content | 0, 1, 19 | 100% |
| photo_number_of_likes | Integer | Likes specifically on photos | 0, 8, 20 | 100% |
| average_rating | Float | Average star rating given by user | 0.0, 3.6, 4.2 | 100% |
| number_of_photos | Integer | Photos uploaded to platform | 0, 1, 2, 13, 57 | 100% |
| number_of_followings | Integer | Number of users this user follows | 0, 1, 2, 9 | 100% |
| number_of_followers | Integer | Number of users following this user | 0, 1, 2, 7, 14, 25 | 100% |
| number_of_comments | Integer | Comments written by user | 0, 5 | 100% |
| number_of_received_comments | Integer | Comments received on user’s content | 0, 1 | 100% |
| number_of_photo_comments | Integer | Comments written on photos | 0 | 100% |
| number_of_received_photo_comments | Integer | Comments received on user’s photos | 0 | 100% |
| number_of_added_restaurants | Integer | New venues added by user | 0, 1 | 100% |
| number_of_checkins | Integer | Total check-in actions | 0, 2 | 100% |
| unique_checkins | Integer | Unique venues checked into | 0, 2 | 100% |
| number_of_bookmarks | Integer | Items/venues bookmarked for later | 0, 2, 17, 112 | 100% |
| number_of_been_here | Integer | “Been here” marks on venues | 0, 4 | 100% |
| number_of_userschoice_review | Integer | Reviews marked as “user’s choice” | 0, 1 | 100% |
| total_number_of_distinct_reviews | Integer | Unique distinct reviews (de-duplicated) | 0, 2, 4 | 100% |
COLUMN CATEGORIES BY FUNCTION
| Category | Columns | Purpose |
|---|---|---|
| Identifiers | id, name, email | User identification and contact |
| Demographics | gender, birth_date | Targeting and segmentation |
| Geographic | zipcode, city, geo_zone, region_confidence | Location-based targeting |
| Contact | phone | Multi-channel outreach |
| Platform Status | rank, activity_score, all_time_score | User tier and engagement level |
| Content Creation | total_number_of_reviews, number_of_photos, number_of_added_restaurants, number_of_checkins, unique_checkins, number_of_bookmarks, number_of_been_here, number_of_userschoice_review, total_number_of_distinct_reviews | Contribution volume and type |
| Social Graph | number_of_followings, number_of_followers | Network reach and influence |
| Engagement | total_rating, number_of_likes, photo_number_of_likes, average_rating, number_of_comments, number_of_received_comments, number_of_photo_comments, number_of_received_photo_comments | Interaction metrics |
KEY METRIC INTERPRETATIONS
| Metric | What It Indicates | Business Value |
|---|---|---|
| activity_score | Overall platform engagement frequency | High scores = active users worth prioritizing |
| all_time_score | Long-term loyalty/cumulative usage | Higher = established users vs. new signups |
| rank | Gamification level achieved | 1-2 = engaged users, 0 = casual |
| unique_checkins vs number_of_checkins | Repeat venue visitation | Ratio shows loyalty vs. exploration behavior |
| number_of_bookmarks | Purchase/visit intent | High bookmarks = planning/consumption mode |
| photo_number_of_likes vs number_of_photos | Content quality vs. quantity | Ratio indicates influencer potential |
| total_number_of_distinct_reviews vs total_number_of_reviews | Review uniqueness |
Geographic Distribution (Top Cities)
| City | Count | Percentage |
|---|---|---|
| Bangkok | 600,619 | 36.6% |
| Chiang Mai | 18,855 | 1.1% |
| Chonburi | 17,468 | 1.1% |
| Songkhla | 8,137 | 0.5% |
| Khon Kaen | 7,170 | 0.4% |
| Nonthaburi | 2,242 | 0.1% |
| Pathum Thani | 1,262 | 0.1% |
| Nakhon Ratchasima | 559 | <0.1% |
| Phuket | 502 | <0.1% |
| Nakhon Pathom | 498 | <0.1% |
| Rayong | 395 | <0.1% |
| Chiang Rai | 368 | <0.1% |
| Ayutthaya | 315 | <0.1% |
| Samut Sakhon | 303 | <0.1% |
| Surat Thani | 269 | <0.1% |
| Ratchaburi | 239 | <0.1% |
| Udon Thani | 222 | <0.1% |
| Chachoengsao | 221 | <0.1% |
| Lampang | 210 | <0.1% |
| Phitsanulok | 208 | <0.1% |
| Prachuap Khiri Khan | 201 | <0.1% |
| Nakhon Si Thammarat | 187 | <0.1% |
| Ubon Ratchathani | 172 | <0.1% |
| Lamphun | 171 | <0.1% |
| Saraburi | 170 | <0.1% |
| Nakhon Sawan | 166 | <0.1% |
| Kanchanaburi | 150 | <0.1% |
| Lopburi | 148 | <0.1% |
| Chanthaburi | 147 | <0.1% |
| Suphanburi | 141 | <0.1% |
Regional Distribution
| Geo Zone | Count | Percentage |
|---|---|---|
| Central | 606,371 | 36.9% |
| Northern | 20,295 | 1.2% |
| Eastern | 18,508 | 1.1% |
| Southern | 9,732 | 0.6% |
| Northeast | 9,071 | 0.6% |
| Western | 793 | <0.1% |
Demographic Profile
| Category | Metric | Percentage |
|---|---|---|
| Education | Master’s Degree | 51% |
| Education | Bachelor’s Degree | 43% |
| Occupation | Officers/Managers | 46% |
| Occupation | Business Proprietors | 19% |
| Relationship | Single | 80% |
| Income | 35,001-50,000 THB | 20% |
| Income | 24,001-35,000 THB | 19% |
| Income | 50,001-80,000 THB | 16% |
| Age Group | Core Demographic | 25-40 years |
User Activity & Engagement
| Metric | Active Users | Inactive (0) |
|---|---|---|
| Activity Score > 0 | 1,505,919 | 135,909 |
| Photo Uploads > 0 | 1,381,026 | 260,802 |
| Bookmarks > 0 | 292,088 | 1,349,740 |
| Followers > 0 | 144,818 | 1,497,010 |
| Check-ins > 0 | 38,289 | 1,603,539 |
Influencer Tier Distribution
| Tier | Count | Criteria |
|---|---|---|
| Potential Influencers | 253 | 100+ Followers, 50+ Activity |
| Power Users | 886 | Activity Score 500+ |
| High Activity | 8,164 | Activity Score 51-100 |
User Engagement Segmentation
| Tier | Activity Score | Count | Percentage | Description |
|---|---|---|---|---|
| Inactive | 0 | 135,887 | 8.3% | No platform activity |
| Low | 1-10 | 1,137,322 | 69.3% | Minimal engagement |
| Medium | 11-50 | 353,567 | 21.5% | Regular users |
| High | 51-100 | 8,164 | 0.5% | Active contributors |
| Very High | 101-500 | 5,980 | 0.4% | Power users |
| Elite | 500+ | 886 | 0.1% | Top influencers |
| Metric | Non-Zero Records | Zero Records | Engagement Rate |
|---|---|---|---|
| Total Reviews | 83,170 | 1,558,658 | 5.1% |
| Number of Likes | 76,437 | 1,565,391 | 4.7% |
| Followers | 144,818 | 1,497,010 | 8.8% |
| Following | 104,327 | 1,537,501 | 6.4% |
| Photos Uploaded | 1,381,026 | 260,802 | 84.1% |
| Check-ins | 38,289 | 1,603,539 | 2.3% |
| Bookmarks | 292,088 | 1,349,740 | 17.8% |
| Category | Count | Percentage |
|---|---|---|
| Free Providers (Gmail, Yahoo, Hotmail, etc.) | 1,534,859 | 93.5% |
| Corporate/Business Domains | 32,050 | 2.0% |
| Government/Institutional | ~15,000 | 0.9% |
| Regional/ISP Domains | ~60,000 | 3.6% |
| Type | Count | Percentage |
|---|---|---|
| Thailand Mobile (+66) | 170,578 | 10.4% |
| Thailand Local (0) | 1,874 | 0.1% |
| International | 85 | 0.0% |
| Missing/Blank | 1,469,291 | 89.5% |
| Segment | Criteria | Estimated Count | Use Case |
|---|---|---|---|
| Bangkok Professionals | Bangkok + activity >10 | ~200,000 | Urban lifestyle marketing |
| Platform Engaged | Activity score >25 | ~15,000 | High-intent users |
| Photo Contributors | Photos >0 | 1,381,026 | Visual content creators |
| Bookmark Savers | Bookmarks >0 | 292,088 | Purchase intenders |
| Social Connectors | Followers >10 OR Following >10 | ~150,000 | Influencer outreach |
| Review Contributors | Reviews >0 | 83,170 | UGC campaigns |
| Metric | Value |
|---|---|
| Duplicate Emails | 32 addresses |
| Suspicious/Test Emails | 865 addresses |
| Empty Names | 0 (0.0%) |
| Very Short Names (<3 chars) | 19,548 (1.2%) |
| Valid Email Format | 100% |
| Location Confidence 95% | 522,020 (31.8%) |
| Attribute | Details |
|---|---|
| Format | CSV (Comma Separated Values) |
| Encoding | UTF-8 |
| Total Columns | 32 |
| Uncompressed Size | ~890MB |
| Row Separator | CRLF |
| Text Qualifier | Double quotes |
Sample data (scroll right)
id rank total_rating activity_score all_time_score name email gender birth_date zipcode city geo_zone region_confidence phone total_number_of_reviews number_of_likes photo_number_of_likes average_rating number_of_photos number_of_followings number_of_followers number_of_comments number_of_received_comments number_of_photo_comments number_of_received_photo_comments number_of_added_restaurants number_of_checkins unique_checkins number_of_bookmarks number_of_been_here number_of_userschoice_review total_number_of_distinct_reviews
101 0 0 11 61 Sira Srathonghon [email protected] male +66944267779 0 0 0 0.0 2 1 14 0 0 0 0 0 2 2 17 0 0 0
113 0 0 6 50 เอกพล วงศ์นภาพรรณ [email protected] male Bangkok Central 91% 0 0 0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
119 0 0 48 104 Sumalee Dachoponchai [email protected] female 0 0 0 0.0 2 0 0 0 0 0 0 0 0 0 0 0 0 0
120 0 0 6 50 prymania [email protected] female 0 0 0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
123 2 21 11 581 Thonglornista [email protected] female Bangkok Central 91% +66944959546 4 19 20 4.2 13 2 25 0 5 0 0 0 0 0 0 0 0 4
125 0 0 6 50 Patcharin [email protected] female Bangkok Central 95% 0 0 0 0.0 0 1 1 0 0 0 0 0 0 0 0 0 0 0
132 0 0 6 50 nokyung [email protected] female Bangkok Central 95% 0 0 0 0.0 0 1 1 0 0 0 0 0 0 0 2 0 0 0
136 0 0 42 1454 Itadakimasu [email protected] male 1975-03-01 17:00:00 +66924516519 0 0 0 0.0 1 1 2 0 0 0 0 0 0 0 2 0 0 0
146 1 18 46 386 Ohm Yomchinda [email protected] male +66817148063 3 1 8 3.6 57 9 7 0 1 0 0 1 0 0 112 4 1 2
152 0 0 19 93 Home [email protected] female 0 0 25 0.0 10 0 11 0 0 0 1 0 0 0 1 0 0 0
153 1 127 41 1573 Kulawat Wongsaroj [email protected] male 73110 Nakhon Pathom Central 95% 0891475631 33 120 31 3.8484848484848486 37 10 30 3 13 0 1 7 4 4 270 2 0 33
154 0 5 23 88 Cake Watayakorn [email protected] female +66814323417 1 1 0 5.0 5 1 12 0 0 0 1 1 0 0 4 0 0 1
156 0 10 46 365 noknoinaja [email protected] female 1 3 25 5.0 51 0 0 0 0 0 0 0 0 0 0 0 0 0
167 0 0 6 50 Win [email protected] male Bangkok Central 95% 0 0 0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
168 0 0 6 50 Judy [email protected] female 0 0 0 0.0 0 0 0 0 0 0 0 0 0 0 3 0 0 0
174 1 4 18 233 Manawat Sithiyavanich [email protected] male 1 6 0 4.0 1 0 12 0 0 0 0 0 0 0 0 0 0 1
178 0 0 6 51 jeab [email protected] female 0 0 0 0.0 1 0 0 0 0 0 0 0 0 0 0 0 0 0
182 0 0 6 50 brui [email protected] male Bangkok Central 95% 0 0 0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
186 0 0 6 50 Nantana M [email protected] female Bangkok Central 95% 0 0 0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
201 0 14 6 50 fueangfa [email protected] female 0 0 0 4.666666666666667 0 0 0 0 0 0 0 0 0 0 0 0 0 0
205 0 0 6 51 Greendish Restaurant [email protected] female Bangkok Central 95% 0 0 0 0.0 1 0 0 0 0 0 0 0 0 0 0 0 0 0
206 0 11 13 70 Poomiphat [email protected] male Bangkok Central 95% 0 0 2 3.6666666666666665 4 1 13 0 0 0 0 0 4 4 46 1 0 0
213 0 0 50 158 Cupcake Love [email protected] male Bangkok Central 95% 0 0 0 0.0 36 0 0 0 0 0 0 0 0 0 4 0 0 0
216 0 0 6 51 สมภพ นิ่มอนันตกุล [email protected] male Bangkok Central 95% 0 0 0 0.0 1 0 0 0 0 0 0 0 0 0 0 0 0 0
225 0 0 6 50 whhound [email protected] male Bangkok Central 95% 0 0 0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
227 0 0 8 55 Rutz Bewilder [email protected] male 1986-11-30 17:00:00 0 0 0 0.0 1 1 9 0 0 0 0 0 0 0 0 0 0 0
236 0 0 8 53 Benja Supannakul [email protected] female 0 0 0 0.0 2 0 5 0 0 0 0 0 0 0 0 0 0 0
246 2 24 46 1038 Sattawat Intrayut [email protected] male 6 21 8 4.0 34 4 29 1 5 0 0 2 0 0 0 0 0 6
247 5 210 42 7119 P ster [email protected] male +66819666699 45 79 624 3.9622641509433962 931 5 34 0 5 0 4 110 68 64 204 3 0 45






