Dataset of 5M active U.S. subscription meal kit consumers with recurring weekly delivery behavior and household-level engagement signals. Ideal for brands targeting convenience-driven home food planners.
Randomized sample of active meal kit subscribers including email + behavioral activity indicators (logins/orders). Suitable for campaign testing, modeling, or lookalike seeding. Buyer provides targeting filters (engagement level, weekly meals, servings) in checkout notes.
$1,500
High-Engagement Subscribers
1.5M
Users with stronger activity signals (multiple logins/searches/orders) indicating ongoing subscription usage and higher likelihood of continued weekly ordering behavior. Includes serving size and weekly meal frequency where available. Buyer provides targeting filters in checkout notes.
$3,400
Family & Multi-Person Households
2.5M
Households ordering larger serving sizes (typically 4+), signaling family presence or shared living situations and higher recurring consumption volume. Includes delivery cadence and weekly meal commitment indicators. Buyer provides targeting filters in checkout notes.
$5,900
Geo-Targeted Subscribers
Up to 3M
Region / State / ZIP filtered audience of active meal kit users for localized campaigns or logistics-based targeting. Includes delivery day and household size where available. Buyer specifies geography in checkout notes.
$7,500
Full Active Consumer Dataset
5.0M
Complete audience of active subscription meal kit users with behavioral engagement indicators, household size signals, delivery cadence, and weekly ordering patterns. Buyer may request filtering instructions in checkout notes.
$9,000
A large-scale dataset of 5,047,968 active U.S. consumers and entities who regularly use subscription-based weekly meal delivery services featuring pre-portioned ingredients and chef-designed recipes.
This audience represents convenience-driven food purchasers with established recurring ordering behavior — including individuals, shared households, and workplaces that rely on structured meal delivery logistics.
Unlike general grocery shoppers or recipe audiences, these users participate in scheduled weekly food procurement through subscription models, reflecting a strong preference for time-saving solutions and predictable meal planning.
The dataset captures real engagement signals such as logins, searches, and ordering activity across the 2020–2025 period.
Typical usage patterns include:
• Individual weekly meal ordering • Multi-person household consumption • Office or group meal provisioning • Routine convenience-based food planning
Subscribers typically operate within a recurring spend framework consistent with premium convenience services, indicating discretionary purchasing ability and ongoing reliance on delivered meal solutions.
Included behavioral and operational indicators enable segmentation by:
• Weekly ordering intensity • Quantity per delivery (servings) • Delivery schedule cadence • Engagement depth • Geographic distribution • Communication channels
This audience is highly relevant for organizations targeting:
The dataset provides a clear view into the growing segment of consumers and organizations that prefer structured, subscription-based food access over traditional shopping and meal planning.
This comprehensive consumer dataset of 5,047,968 verified meal kit delivery service subscribers across the United States, spanning 2020-2025. This database captures active users of weekly subscription-based meal preparation services featuring pre-portioned fresh ingredients, chef-designed recipes, and customizable dietary options including keto, vegetarian, gluten-free, and calorie-conscious selections.
12.2% with children under age 5; dual-income household skew
Behavioral Attributes
Trait
Index
Time-saving motivation
43.4% cite meal planning efficiency
Shopping convenience
36% prioritize grocery elimination
Culinary variety
32.7% seek new cuisine exploration
Kitchen confidence
1.7x more likely to request cooking assistance
Meal planning engagement
1.4x more likely to plan meals weekly
Service Utilization Patterns
Metric
Value
Average weekly meals
3.18 (median: 3)
Most common plan
3 meals/week (57.2% of users)
Standard serving size
2 servings (76.6% of records)
Peak delivery days
Tuesday (34.3%), Wednesday (32.6%)
Secondary options
Friday (20.7%), Thursday (6.4%), Monday (6.0%)
Plan flexibility
Express/quick meals (15-30 min), heat-and-eat, à la carte add-ons
Retail integration
Kroger and affiliated grocery locations nationwide
Engagement Distribution
Activity Level
Records
Percentage
Single interaction
3,048,046
60.4%
Low engagement (2-3)
970,357
19.3%
Moderate (4-6)
420,393
8.3%
Active (7-10)
175,729
3.5%
High frequency (11+)
433,443
8.5%
Email Domain Distribution
Domain
Count
Share
gmail.com
4,173,900
82.7%
icloud.com
139,419
2.8%
me.com
55,176
1.1%
optonline.net
12,409
0.2%
mail.com
8,003
0.2%
Other domains
658,767
13.0%
Data Quality Metrics
Metric
Value
Total cleaned records
5,047,968
Records with complete data (all fields)
3,367,814 (66.7%)
Records with email + name + phone
3,370,361
Data retention rate
67.1%
Overall quality score
85.1%
Unique email domains
243,479
Invalid format emails removed
1,262
Coverage Periods
Non-continuous coverage 2020-2025 reflecting compilation from multiple verified sources during peak market expansion including pandemic adoption surge and post-2022 normalization periods.
Geographic Scope
ZIP code coverage across all major US metropolitan areas with highest concentrations in urban and suburban markets where meal kit delivery logistics are optimized.
Use Cases
CPG brand expansion into direct-to-consumer meal solutions
Grocery retail partnership prospecting
Kitchen appliance and cookware marketing
Food ingredient supplier B2B outreach
Culinary education and cooking class promotion
Dietary supplement cross-selling
Lifestyle and convenience service targeting
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