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Articles on business intelligence, data, and datasets

  • In today’s fast-paced digital world, maintaining effective communication is essential for both individuals and businesses.   The virtual phone number is a powerful tool that allows users to manage calls and messages without the limitations of a traditional phone line. Whether you’re a freelancer seeking privacy, a remote worker needing flexibility, or a business aiming for a professional image, virtual phone numbers offer a range of benefits. This article explores how they work, their various
  • The world of cold calling and email outreach across Europe has become something of a legal minefield. Navigating the legalities of the different countries can be overwhelming, especially with GDPR and e-Privacy regulations thrown into the mix. 60-Second Summary Cold outreach in the EU involves complex, country-specific rules centered around e-Privacy laws. From consent models to opt-out frameworks and national DNC lists, understanding these variations is essential for compliant sales calling and emailing. Consent Models:
  • Cold calling remains a crucial sales strategy for B2B teams and small businesses despite the rise of digital marketing channels. While challenging, understanding cold calling statistics can transform your approach from frustrating to profitable.   This comprehensive guide reveals 40+ cold calling statistics covering success rates, best practices, common mistakes, and emerging AI trends. Whether you’re building a new sales team or optimizing existing outreach efforts, these cold calling statistics will help you make data-driven
  • The Hidden Workflow Tax of Raw Contact Data You didn’t buy a CSV file. You bought potential — leads, outreach targets, partnership opportunities.   But between that .zip download and your first campaign lies a hidden cost: the workflow tax.   It’s not the price of the list. It’s the 47 minutes spent waiting for Excel to sort 30,000 rows. It’s the duplicate follow-ups to the same company — because “ACME Ltd”, “ACME Limited”, and
  • Businesses nowadays rely heavily on data to make informed decisions and improve their overall performance. With the vast amount of data available, businesses face the dilemma of choosing between B2B data providers and self-collected data. This post aims to explain the importance of using data for businesses and the pros and cons of using B2B data providers versus self-collected data.   Explaining the Importance of Using Data for Businesses   Data is crucial for businesses
  • There are various ways to obtain or grow an email list for your next marketing campaign and some are more effective than others. Lead generation is a vital part of sales, and it’s important to continuously find new contacts. While purchasing email addresses can be an effective first step to generate leads through sales prospecting, it doesn’t come without risk. For this reason, it’s vital to understand the legality, cost, and purchasing options involved, plus alternative methods.
  • The Strategic Power of Professional Contact Data In today’s data-saturated business landscape, most companies treat professional contact information as a simple sales tool—a means to cold-call prospects or blast generic emails. Yet for a select group of industries, these datasets function as a strategic intelligence asset, delivering outsized returns far beyond basic outreach.   The difference lies in application depth. While generic users see names and job titles, sophisticated players decode hidden signals: executive career patterns predict
  • “What’s the best way to market to purchased lists like ZoomInfo?  We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else.  Curious as to your opinion?”   Purchased lists First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix.  My response is a definitive: yes.    Very few organizations can
  • Data has become a driving force behind successful business decisions and strategies in today’s digital age. When it comes to B2B (business-to-business) interactions, the value of accurate and reliable data cannot be overstated. It serves as the backbone for effective marketing campaigns, sales initiatives, and overall business growth. In this comprehensive post, we will dive into the world of B2B data, exploring its significance, sources, types, and the pivotal role it plays in modern-day businesses.
  • In today’s data-driven world, handling massive datasets can be a daunting task. This is where EmEditor comes into play as a powerful text editor, code editor, CSV editor, and large file viewer that streamlines your workflow, saving you time and effort. EmEditor is a powerful text editor designed to handle large datasets, particularly CSV (comma-separated values) files. Its robust features and exceptional speed make it an ideal choice for data brokers and professionals who frequently