MediumAxis Data Academy

“If you know the enemy and yourself, you need not fear the result of a hundred battles.”  When Chinese military strategist Sun Tzu wrote the above statement in his treatise The Art of War in the 5th century B.C., he wasn’t talking about healthcare industry competitive analysis. But if he

Why the Capital Stack Matters in Corporate Finance If a company wants to expand, it needs funding. Companies must decide how to raise these funds, called capital. With adequate capital, companies can invest in growth opportunities like launching a new product, acquiring another business, or scaling operations.  That’s where the

Key Takeaways: – Corporate structure defines the roles, responsibilities, and authority that determine how an organization operates and makes decisions. – Clear corporate structure ensures accountability, minimizes duplicated efforts, and helps employees understand reporting lines and responsibilities. – Key roles span executive leadership, middle management, operational teams, and advisory or

AI-powered ICP and customer segmentation 2026: How to eliminate guesswork and increase conversions by 2-5x Understanding your ideal customer is the foundation of effective marketing. An accurate Ideal Customer Profile (ICP) and sophisticated segmentation strategy determine which prospects receive your attention, how you craft your messaging, and where you allocate

Market sizing is the process of estimating the total annual revenue or unit sales of a market, and you can solve any market sizing question with five steps: scope, construct, assume, lock in, and extend. This guide covers the full SCALE method with three worked examples, 30 practice questions, an

Nine out of ten organizations now have a dedicated sales enablement function. That’s up from 75% just a few years ago, and the spend keeps climbing. Companies invest an average of $24,000 per person annually on productivity improvements. Yet nearly half still can’t measure whether any of it actually works.

Business intelligence (BI) provides data that helps companies make timely and informed decisions. We explain how implementing BI software can give companies of any size a competitive edge. Plus, we share examples of how some of the most tech savvy companies are using BI.   What Is Business Intelligence (BI)?

Do you have a lot of leads but struggle to close them? Are you concentrating on individual leads rather than segmented accounts? Do you struggle to align marketing and sales? If you answered “yes” to any of the above questions, you may have an issue with your marketing/sales funnel and

B2B data, or Business-to-business data, is crucial information about a company, including identifiers like name, revenue, funding, employees, and other similar metrics. Businesses use this data to understand their prospects and create tailored marketing strategies. B2B data can also help companies improve their decision-making process and generate new business opportunities.

How marketers are adapting to AI on both sides of the send button – State of Email 2026 REPORT INTRODUCTION – The new rules of the inbox The relationship between brands and subscribers is changing with AI. STRATEGY + CHALLENGES – AI tools are reshaping what “basic” email marketing skills.

Almost every company aims to improve the data quality to keep their database accurate, as it is imperative for streamlining operations and achieving substantial growth. However, most businesses overestimate their data quality, which eventually impacts their business growth. Bad or inaccurate data impacts businesses; negatively. It affects the sales and

Having a well-defined B2B sales process is one of the most vital aspects of success for your organization. After all, significant revenue generation is dependent on the sales team. However, one of the classic problems that sales teams face is “how to shorten b2b sales cycle”. According to TrustRadius, 57%

Lead qualification enables you to identify promising leads, nurture them into prospects, and convert them into customers. Unfortunately, 67% of sales are lost due to sales reps not properly qualifying potential customers and spending too much time with uninterested prospects. With the proper lead qualification process in place, you can

According to Gartner sales reps have roughly 5% of customers time during the buyers journey. This makes it very difficult to for salespeople to influence the buyer as buying dynamics have changed.  Then how can salespeople succeed in this digital age? With data. But the million-dollar question here is – which

Your CRM has 10,000 accounts. You know the industry, employee count, and revenue for most of them. Yet your reps still waste hours researching before every call, and half the pipeline stalls because nobody can tell which accounts are actually ready to buy. That is the firmographic data paradox. Every

Data interpretation is the process of making sense of collected data by analyzing patterns, trends, and relationships to draw meaningful conclusions. It transforms raw data into actionable insights, supporting decision-making and validating research hypotheses. The accuracy and reliability of data interpretation directly influence the quality of research findings and their practical

🎯 Who Really Controls Global Business? Separating Fund Holdings from Operational Control in 21M Ownership Links / An Exclusive Data Research by MediumAxis 📊 21 million ownership relationships analyzed • 🌍 19 countries mapped • 🔍 21% match rate with verified revenue data • ⚠️ 9.8M entities flagged for review

Self-service BI transforms organizations by democratizing data access, empowering non-technical users to make evidence-based decisions. This guide covers implementation strategies, tools, and best practices for building a data-driven culture.   Highlights Self-service BI eliminates IT bottlenecks, enabling independent data access without technical expertise Data-driven culture needs four pillars: leadership, technology,

In today’s fast-paced digital world, maintaining effective communication is essential for both individuals and businesses.   The virtual phone number is a powerful tool that allows users to manage calls and messages without the limitations of a traditional phone line. Whether you’re a freelancer seeking privacy, a remote worker needing

The world of cold calling and email outreach across Europe has become something of a legal minefield. Navigating the legalities of the different countries can be overwhelming, especially with GDPR and e-Privacy regulations thrown into the mix. 60-Second Summary Cold outreach in the EU involves complex, country-specific rules centered around

Cold calling remains a crucial sales strategy for B2B teams and small businesses despite the rise of digital marketing channels. While challenging, understanding cold calling statistics can transform your approach from frustrating to profitable.   This comprehensive guide reveals 40+ cold calling statistics covering success rates, best practices, common mistakes,

The Hidden Workflow Tax of Raw Contact Data You didn’t buy a CSV file. You bought potential — leads, outreach targets, partnership opportunities.   But between that .zip download and your first campaign lies a hidden cost: the workflow tax.   It’s not the price of the list. It’s the

Businesses nowadays rely heavily on data to make informed decisions and improve their overall performance. With the vast amount of data available, businesses face the dilemma of choosing between B2B data providers and self-collected data. This post aims to explain the importance of using data for businesses and the pros

There are various ways to obtain or grow an email list for your next marketing campaign and some are more effective than others. Lead generation is a vital part of sales, and it’s important to continuously find new contacts. While purchasing email addresses can be an effective first step to generate leads

The Strategic Power of Professional Contact Data In today’s data-saturated business landscape, most companies treat professional contact information as a simple sales tool—a means to cold-call prospects or blast generic emails. Yet for a select group of industries, these datasets function as a strategic intelligence asset, delivering outsized returns far beyond

“What’s the best way to market to purchased lists like ZoomInfo?  We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else.  Curious as to your opinion?”   Purchased lists First, let’s dispense with the inevitable question of

Data has become a driving force behind successful business decisions and strategies in today’s digital age. When it comes to B2B (business-to-business) interactions, the value of accurate and reliable data cannot be overstated. It serves as the backbone for effective marketing campaigns, sales initiatives, and overall business growth. In this

In today’s data-driven world, handling massive datasets can be a daunting task. This is where EmEditor comes into play as a powerful text editor, code editor, CSV editor, and large file viewer that streamlines your workflow, saving you time and effort. EmEditor is a powerful text editor designed to handle

One of the biggest challenges that many modern marketers face is trying to make sense of marketing performance data that is stuck in silos across multiple different platforms. A study conducted in 2022 found that 99% of marketing teams were managing data from more than 10 sources, which was a

Let’s take a quick look at a simple email infrastructure using 3 VPSs, not a lot of detail, just the basics and with a minimal budget of $72 first month investment, and $21 the following months. This example setup may allow you to send up to 15,000 emails per day

As the effect of recent (Feb, 2024) anti-spam measures by most public ESP’s can be easily observed, it seems that only small amount of people really understand what has happened and how to overcome the obstacles. Most of the email marketers observing a massive drop in visitors from email blasts,

Let’s recap what’s changing and how senders should prepare. Authentication  Both mailbox providers (MBPs) will require email senders to publish a DMARC record.  In their own words, the two mailbox providers explained the change in the following way:  Yahoo: “To help our users to be more confident about an email’s

In the world of email marketing, change is the only constant. The past year introduced new wild cards and game changing twists that left even the most experienced senders playing catch-up. Global consumer privacy laws tightened, artificial intelligence continued its march into the mainstream, and mailbox providers launched new initiatives

With all the changes in the digital world, email marketing has remained a persevering pillar of successful business strategies. Since its beginning, it has undergone significant transformations – from simple text-based messages to the addition of images, hyperlinks, and now, interactive elements. Email marketing started as a basic means for

The Omega project team, in partnership with MediumAxis, provides a complete, full-featured, all-in-one solution for managing bulk email delivery for your business as a SaaS. No restrictions on email content and imported lists, delivery rate around 85%. Screenshots, details and demo access.  We can set up the same bulk email

While widely known and popular messengers like Telegram and Skype announce (fake) E2E encryption, let’s take a look at less popular, but MOST secure messenger on the planet, the Threema.  The difference is: Opposite to Telegram, which generates your private key on server (and stores it, allowing to decipher any

Which emails would you rather trust? – The ones with the anonymous sender’s emblem on the left or the ones with brand logos on the right. Most would lean towards the latter. It’s this distinct visual edge that BIMI (Brand Indicators for Message Identification) brings to the table. Fake sender

Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of your emails landing in the inbox will be high. Gmail

In today’s fast-paced digital world, it’s no surprise that businesses are increasingly relying on ecommerce to sell their products and services. With millions of potential customers just a click away, the competition is fierce and businesses need to find innovative ways to reach and engage their target audience. While social

Email marketing is one of the most effective ways to reach high-net-worth individuals (HNWI), who are defined as people with investable assets of at least $1 million. HNWI are a lucrative segment for marketers, as they have high purchasing power, diverse interests, and sophisticated preferences. However, reaching HNWI with email

Crypto marketing (and crypto email marketing ) involves promoting cryptocurrencies and related projects to attract investors, users, and enthusiasts. However, marketing in the crypto space comes with unique challenges and opportunities. Building trust, transparency, and credibility is paramount in this industry, as it is often taken with some skepticism. In

In today’s fast-paced digital era, email marketing remains a powerful tool for businesses, particularly in the finance industry. The integration of artificial intelligence (AI) has revolutionized email marketing, enabling finance professionals to optimize campaigns, personalize communications, and achieve outstanding results. In this article, we will delve into the key steps

As technology continues to shape the financial industry, the rise of robo-advisory platforms has transformed the way individuals invest. While automation has brought efficiency and convenience, there has been a growing realization that emotion plays a significant role in investment decision-making. This has led to the integration of emotional intelligence

Introduction In today’s rapidly evolving financial landscape, email marketing has emerged as a powerful tool for financial institutions seeking to engage with investors and drive growth. As we step into 2023, the significance of email campaigns in the finance industry is at an all-time high. This article delves into the

Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target audience. The rapid growth in popularity of social media has led

There are over 4.5 billion people using email marketing in the world. And nearly 80% of businesses use it as their primary customer acquisition and retention tool. With so many companies and professionals utilizing this channel, it’s no surprise that hackers have their eyes on it too. These scammers use unsolicited emails,

Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts in the economy. Whereas the ultra-high-net-worth individual (UHNWI) has the means to spend at will on luxury

How to Deploy Six Effective Tactics Used Every Day by the Most Successful Finance and Investment Marketers Introduction Email marketing is a digital marketing communication tool that has aided many companies in their business success. According to TechNomads, email marketing returns $44 for every $1 spent. If you are not utilizing

KEY POINTS Generative AI, including tools such as ChatGPT, has led to a boom as Big Tech companies and startups alike race to integrate it into their products. One promising application that could be commercialized in the near future is harnessing the power of a chatbot to quickly write and

If you’ve been dealing with email campaigns and email marketing business for a while, you’ll know that cold emails and cold email marketing strategies are difficult issues to handle and maintain sustainability. Email marketers frequently complain that cold emailing turns out to be a tiring job at all: people do

If you’re struggling to generate a steady stream of leads for your B2B business, you’re not alone. 68% of B2B businesses are in the same dilemma. As a B2B business, your target audience probably consists of CEOs and business executives. One thing they have in common? They are all busy. So, you’ll

We tell you some of the upcoming email marketing trends for this new year, so you can plan an email strategy that will close sales! Many might think email is a little bit outdated, but when it comes to marketing, they’re completely wrong (no offense). Up to 89% of marketers use

Email marketing might sound like an old-school strategy that today’s blockchain startups and DAOs wouldn’t be fans of, but email remains an integral channel to the blockchain marketing mix. In this article, we’ll explore a few email marketing tools and strategies the leading blockchain companies and blockchain marketing agencies are using to

Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored. And

Not many people know that email is older than the internet. The very first email was sent by its inventor—in 1971. The internet did not do it until 12 years later. Almost half a century on, snooping around for the latest email marketing trends has become a discipline in its

How can you make a first impression on your recipient, the second you send out an email? Well, when we consider that every second person or so decides whether to open an email or not depending on who it’s from. Just think, you’ve crafted the perfect resume, written a beautiful follow-up to

Domain Name Servers tend to confuse a lot of people. If you are one of them, don’t feel bad. I have had full-time IT professionals tell me that you can’t have email on a different server than your website and that is obviously not the case. That is the whole

You’re busy starting or growing your business. You need to know that every dollar you invest in marketing is worth it. We get that. You’ve probably already heard a little bit about how small businesses are using email marketing to grow their revenue, reach new customers, and better engage current customers. But

This article provides detailed information for users of Thunderbird who want to send and receive encrypted and digitally signed email messages using the OpenPGP standard. This feature is commonly known as end-to-end encryption (e2ee), and makes communications safer against being spied on by third parties. Thunderbird 78 has built-in support

There are two types of SMTP Servers: Regular SMTP Server SMTP Proxy Server   Regular SMTP Server SMTP server is the default mechanism to accept new messages from a client. This SMTP Server accepts incoming emails and stores the message in a local repository. If the message is bound for

What’s Their Purpose? Put simply, SPF, DKIM and DMARC are ways to authenticate your mail server and to prove to ISPs, mail services and other receiving mail servers that senders are truly authorized to send email. When properly set up, all three prove that the sender is legitimate, that their

It’s the beginning of a new decade and email marketing is set to roar into the ‘20s evolving faster than ever. Last decade saw the rise of the importance of mobile responsive design, personalization and automation. But as we turn our attention to the future, what lies in store for email marketing?

Often the most famous generic URL shorteners get blacklisted. If you send an email containing links shortened with generic, common domains that are blacklisted, your email will probably end up in the spam (abuse) folder of your audience.   Why does this happen, though? Generic domains are used by millions of people, including spammers

Here is a number of the smartest and most effective techniques for improving email deliverability.   1. Prime your IP for success. The job of ISP filters is to defend against spam emails. How do you tell these filters that your IP is valid and trustworthy? Start any email campaign

Creating a mail server on Linux powered machines can be one of the most essential things that every system administrator needs to do while configuring his servers for the first time, if you don’t know what it means; it’s simple, if you have a website like “example.com”, you can create

If you’re a privacy lover in search of a nice alternative to popular web-mail providers like Gmail, Outlook and Yahoo, you’re in luck. You can learn how to set up your own email server and escape the routine scanning of emails these providers perform on millions of users, and enjoy a safe and

Nowadays many companies and organizations (non-profits, units of governmental and educational institutions, etc) believe that running their own mail servers has become an impossible task, due both to the large amount of inbound spam and to the continuous attempts by spammers to send outbound spam through their mail servers. Companies

A Registered Block List (RBL) is a public service that collects and catalogues information relating the ‘reputation’ of a DOMAINS and IP addresses, commonly refered to sending email server reputation (whis is not actually true). The reputation is an overall ranking of how reliable that server (IP and domain) is

If you use transactional emails on your website or do any kind of email marketing, you’ve probably heard the term SMTP — but you might be wondering, what is SMTP and what does it have to do with me? SMTP definition: SMTP, which stands for Simple Mail Transfer Protocol, is

One out of every five commercial emails never reaches the inbox. So where do they go? They can be delivered to junk, spam, or even go missing. Getting emails delivered to the inbox involves more than just hitting send.   DELIVERABILITY MATTERS Deliverability is key to a successful email marketing

The COVID-19 crisis currently unfolding is affecting everyone in some form, but certain industries and local businesses will carry a heavier burden in terms of customer communications. Besides the airline and travel industry, many local businesses are sending out their own COVID-19 email updates as residents second-guess whether or not

Despite many years of predictions that cold emails would die or fade away, that day has yet to arrive. In fact, cold emails remain one of the most effective ways of reaching prospective customers. But, over time, this medium has lost its shine, and there are very few businesses that are getting

Whether you work in the nonprofit sector, real estate, e-commerce, public relations or any other field, you probably send out newsletters or offers to a large email list. And with good reason. According to a recently released survey by Adobe, the average worker spends more than five hours a day checking their email;

When companies step out to the global scene, many difficulties arise. SPAM law is one of them. As an email marketer, your best interest is to bring relevant content to your clients. To earn their trust, the content also has to be in a presentable format and with a clear

According to research by Litmus, for every $1 spent on email marketing, businesses receive $42 in return. Separate research by Campaign Monitor found that for every $1 spent on email marketing, businesses get $44 in return. Email marketing works and businesses that work in or with the cannabis industry should take note. Email

Email marketing has been at the forefront of the digital marketing world since 1978 when Gary Thuerk promoted his company’s computers in a group message sent to four hundred recipients. That single email made him millions of dollars in sales — and email marketing has done the same for countless

Are you finding it hard to generate leads for your B2B firm? Fret not. Buying an email list will simplify the lead generation process to a greater extent. The email list is one of the most critical factors to generate regular leads to the B2B organization. It lets marketers engage

Email may not have the cutting edge, high-tech appeal of some of the other marketing tactics. However, when done right, email marketing for financial advisors can be remarkably effective. In order to build a productive email campaign, advisors should begin by examining the needs of their audience. A broad-based “spray

GDPR has now been in effect for over three months, and even though much of the dust surrounding the regulation has settled, there is still so much that keep businesses unsure. Every company that sells to or operates in the European Economic Area (EEA) has been adjusting to the new

There are a lot of numbers in our reports on email and marketing automation, but you might be wondering how your stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What’s an acceptable abuse complaint

One of the most powerful and cost-effective marketing tools at a lawyer’s disposal is one that many firms don’t even consider – email marketing. Email marketing can imply many different things, taking various forms. We’re used to emails that clutter our inboxes and lists from e-commerce websites that we’re a

There are many flavors of email campaigns. In this case, yours should be focused on promoting your event. That means letting your subscribers know when your webinar is scheduled, what it will cover, and so on. That’s why email campaigns are perfect for webinar promotion. After all, your subscribers should already be interested

If you are planning to launch a startup or looking at expanding your business, finding potential investors could actually prove to be a daunting task. Most business entrepreneurs will have various stories to tell about the hardships faced by them, when scouring for a potential fund raiser for their coveted

When you first open an online store, you know you need to find new customers — but where do those people come from? Here’s a hint: savvy ecommerce marketers steal them right from their competitors. Your competitors have already done the hard work of identifying and attracting qualified customers, so

Considering that across all industries, only 3.26% of emails generate a click-through, it’s of paramount important to have a decent understanding of email marketing if you’re hoping to engage effectively with your audience. In this post we’re going to cover the top seven types of email marketing messages, how to employ

Is your email marketing campaign not producing the results you want? Your message may be engaging, the formatting, graphics and fonts top notch, but if the recipient doesn’t open your email, you’re at a dead end. The culprit may not be the usual suspects. Instead, it may be an issue

While multi-channel marketing campaigns will drive the richest and most effective customer engagement strategy, email is still a huge part of the whole. B2C marketers that connect with customers through automated emails see conversion rates as high as 50% (eMarketer). Ensuring you are running the right email campaigns to engage,

At MediumAxis.com we offer a large number b2c industry specific email lists with a message delivery service. It’s simple, you choose the matching list and prepare a draft message, while we take care rest of the process. One single day we can send up to 1 million emails with post

Even though social media gets most of the attention when it comes to digital marketing, email still delivers the biggest bang for your buck. And for small business owners, the Return on Investment (ROI) for email still can’t be beaten. Not only is email better in terms of ROI, but

Does email marketing actually work?’ That’s the question every business owner, CEO, organization head, etc. is faced with when taking a call on promotional strategies. The uncertainty of taking the plunge into a new territory is perfectly reasonable. However, the fact remains that email marketing has proven to be the

Email marketing can be a powerful tool if used intelligently to catch people at the right moment with the right message. Today, customers in both B2B and B2C environments expect to receive marketing messages that are timely, clear, well targeted, and relevant to their needs and requirements. But achieving that

The digital marketing landscape is constantly changing. To help you stay ahead of the curve, below we outline the 10 best digital marketing trends 2020. If you’re out-of-date with your digital marketing trends, you’re limiting your brand in both reach and repetition. You may be blissfully unaware of new marketing trends, but

In today’s times, when consumers have become more demanding and tech-savvy, businesses must up their content marketing game to attract, inspire, engage, and convert their prospective customers. Content is and will always remain the heart of marketing. You can never challenge the power of words. Content is indeed the best

Despite the growing variety of channels and options out there for sharing information and news, email remains a popular way for businesses to reach out to interested parties and potential clients. There are countless ways to leverage email to attract and retain customers, from sending them special deals or coupons, to

Are you struggling to get good returns from your email marketing campaigns? If you answered that yes, then continue reading to get powerful email marketing tips that you need to know right now. Let’s dive right in. 1. Use the Double Opens Strategy When you use “double opens strategy,” more