Which emails would you rather trust? – The ones with the anonymous sender’s emblem on the left or the ones with brand logos on the right. Most would lean towards the latter. It’s this distinct visual edge that BIMI (Brand Indicators for Message Identification) brings to the table. Fake sender identities are the most common form of email attacks, with a whopping 83% impersonating well-known brands. Hence, it is crucial to implement email authentication through BIMI to
Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of your emails landing in the inbox will be high. Gmail is serious about the reputation of the sender domain and makes most of the inbox decisions around it. Since Gmail uses complex filters to scan
In today’s fast-paced digital world, it’s no surprise that businesses are increasingly relying on ecommerce to sell their products and services. With millions of potential customers just a click away, the competition is fierce and businesses need to find innovative ways to reach and engage their target audience. While social media and search engine marketing are important components of any ecommerce strategy, there’s one tool that has been a tried-and-true method for reaching customers for
Email marketing is one of the most effective ways to reach high-net-worth individuals (HNWI), who are defined as people with investable assets of at least $1 million. HNWI are a lucrative segment for marketers, as they have high purchasing power, diverse interests, and sophisticated preferences. However, reaching HNWI with email marketing is not easy, as they are inundated with messages from various sources and have limited attention span. Therefore, marketers need to adopt innovative strategies
Crypto marketing (and crypto email marketing) involves promoting cryptocurrencies and related projects to attract investors, users, and enthusiasts. However, marketing in the crypto space comes with unique challenges and opportunities. Building trust, transparency, and credibility is paramount in this industry, as it is often taken with some skepticism. In this article, we will have a look at successful marketing campaign strategies and examples. And we start with the main differences between crypto marketing and traditional
In today’s fast-paced digital era, email marketing remains a powerful tool for businesses, particularly in the finance industry. The integration of artificial intelligence (AI) has revolutionized email marketing, enabling finance professionals to optimize campaigns, personalize communications, and achieve outstanding results. In this article, we will delve into the key steps to get started with AI-powered email marketing in finance and explore some top AI-powered tools and software that can help kickstart your email marketing journey.
As technology continues to shape the financial industry, the rise of robo-advisory platforms has transformed the way individuals invest. While automation has brought efficiency and convenience, there has been a growing realization that emotion plays a significant role in investment decision-making. This has led to the integration of emotional intelligence in robo-advisory, bridging the gap between human touch and technological automation. Understanding the Role of Emotional Intelligence in Investing: Emotional intelligence encompasses the ability
Introduction In today’s rapidly evolving financial landscape, email marketing has emerged as a powerful tool for financial institutions seeking to engage with investors and drive growth. As we step into 2023, the significance of email campaigns in the finance industry is at an all-time high. This article delves into the latest investment marketing trends and explores how financial institutions can leverage email marketing strategies to capture investor attention, nurture relationships, and achieve success. The Rise
Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target audience. The rapid growth in popularity of social media has led to a growing amount of video content online. Due to the pandemic, live streams have become the new go-to means of communication; that’s why 57% of
There are over 4.5 billion people using email marketing in the world. And nearly 80% of businesses use it as their primary customer acquisition and retention tool. With so many companies and professionals utilizing this channel, it’s no surprise that hackers have their eyes on it too. These scammers use unsolicited emails, malicious links, and other ways to breach your systems and steal your personal information, files, and other important resources. Hence, you need to take proactive
Which emails would you rather trust? – The ones with the anonymous sender’s emblem on the left or the ones with brand logos on the right. Most would lean towards the latter. It’s this distinct visual edge that BIMI (Brand Indicators for Message Identification) brings to the table. Fake sender identities are the most common form of email attacks, with a whopping 83% impersonating well-known brands. Hence, it is crucial to implement email authentication through BIMI to
Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of your emails landing in the inbox will be high. Gmail is serious about the reputation of the sender domain and makes most of the inbox decisions around it. Since Gmail uses complex filters to scan
