What is email list rental, and how does it work?
Email list rental is when you send your message to a list of email addresses held by us. Typically, it’s paid and for one-time only, but you can rent a list for multiple send-outs.
Consider – you’ve got a big event coming up or a brand-new product launch. You’ve been working hard on your in-house marketing email lists, but they’re not growing as fast as you like. How can you reach more customers quicker than waiting for organic list growth?
Well, you probably thought about renting an email list that has thousands of contacts. Sending your message to new consumer or business inboxes is like the digital cold call of today.
How much does it cost?
The price is calculated from two elements:
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- List rental price (25% of the sale price);
- Email blast delivery.
Example:
List size: 100,000 recipients, average selling price for data used in compilation $100 per 100,000 emails.
Message delivery service: Estimated $300.Total cost: $325.
There is a big difference between buying email lists and list rental.
When you purchase email lists, you become the owner of the data. You receive all the data it contains to market to as you wish and as often as you like. You will also have complete control over the individual email addresses.
When you rent email lists, you don’t get the email addresses. We will send the email promotion in your name with our own email delivery system. It’s like in-email advertising. Your marketing team can sometimes even design and create the whole message. Once the campaign is completed, MediumAxis will show you the results.
When you rent email lists you don’t get direct access to the email data. So you won’t see a list of names and email addresses of potential leads. Instead, you will receive data card with information about the list you’ll send to. These cards give insights into how your selection may perform and the costs.
Once subscribers convert into leads and become your existing customers, they of course will become part of your own list.
Contact us with your order details or ask a support agent in chat.
