Extensive Demographic & Behavioral Dataset (Acxiom – LiveRamp) 2024 – 250M lines CSV

Description

Published Nov, 2024.

Discover the Extensive Demographic & Behavioral Dataset 2024, a powerful resource containing 250 million lines of detailed consumer data sourced from Acxiom and LiveRamp. This comprehensive CSV file is designed for businesses, marketers, and researchers who seek to gain deep insights into consumer demographics and behaviors. This dataset includes a wide array of attributes that allow for nuanced analysis and targeted marketing strategies:

• • Personal Information: Each entry features essential identifiers such as names, titles, and contact details.

  • Demographics: Gain insights into age, gender, marital status, and household composition to better understand your audience.

  • Geographic Data: Includes addresses, zip codes, and geographic coordinates to facilitate location-based targeting.

  • Financial Insights: Analyze estimated income levels, credit ratings, and homeownership probabilities to assess financial behaviors.

  • Behavioral Indicators: Explore interests, hobbies, and purchasing behaviors that reveal consumer preferences and lifestyle choices.

With this dataset at your fingertips, you can enhance your marketing campaigns by identifying trends, segmenting audiences effectively, and tailoring your messaging to resonate with specific consumer groups. Whether you’re conducting market research or developing targeted advertising strategies, the Extensive Demographic & Behavioral Dataset 2024 provides the data-driven insights necessary to make informed decisions.

Unlock the potential of your business with this extensive resource and stay ahead in today’s competitive marketplace!

Column headers

AddressID, IndividualId, personfirstname, personmiddleinitial, personlastname, PersonSurnameSuffix, persontitleofrespect, housenumber, predirection, streetname, streetsuffix, postdirection, unitdesignator, unitdesignatornumber, primaryaddress, secondaryaddress, state, ZipCode, Zip_4, del_point_check_digit, msa, countycode, countyname, citynameabbr, cityname, carrier_route, censustract, censusblock, latitude, longitude, timezone, Xaxis, Yaxis, Zaxis, dpv_code, NumberOfSources, dwellingtype, secondaryaddresspresent, livingunitid, RDID, Phone, estimatedincomecode, homeownerprobabilitymodel, lengthofresidence, lengthofresidencecode, numberofpersonsinlivingunit, presenceofchildren, NumberOfChildren, ChildrenAge00_02, ChildrenAge00_02Male, ChildrenAge00_02Female, ChildrenAge00_02Unknown, ChildrenAge03_05, ChildrenAge03_05Male, ChildrenAge03_05Female, ChildrenAge03_05Unknown, ChildrenAge06_10, ChildrenAge06_10Male, ChildrenAge06_10Female, ChildrenAge06_10Unknown, ChildrenAge11_15, ChildrenAge11_15Male, ChildrenAge11_15Female, ChildrenAge11_15Unknown, ChildrenAge16_17, ChildrenAge16_17Male, ChildrenAge16_17Female, ChildrenAge16_17Unknown, persongender, persondateofbirthyear, persondateofbirthmonth, persondateofbirthday, personexactage, personagecode, Males_18_24, Females_18_24, Unknowngender_18_24, Males_25_34, Females_25_34, Unknowngender_25_34, Males_35_44, Females_35_44, Unknowngender_35_44, Males_45_54, Females_45_54, Unknowngender_45_54, Males_55_64, Females_55_64, Unknowngender_55_64, Males_65_74, Females_65_74, Unknowngender_65_74, Males_75_Plus, Females_75_Plus, Unknowngender_75_Plus, personmaritalstatus, InferredAge, occupationgroup, personoccupation, ethniccode, languagecode, ethnicgroup, religioncode, hispaniccountrycode, personeducation, businessowner, EthnicConfidenceCode, InferredHouseholdRank, NumberOfAdults, GenerationsInHousehold, PresenceOfCreditCard, presenceofgoldorplatinumcreditcard, PresenceOfPremiumCreditCard, PresenceOfUpscaleRetailCard, PresenceOfBankCard, GasDeptRetailCardHolder, americanexpresscard, CreditRating, investment, investmentstocksecurities, Networth, NumberOfLinesOfCredit, Credit_RangeOfNewCredit, AmericanExpressGoldPremium, DiscoverGoldPremium, DiscoverRegular, GasolineOrRetailCardGoldPremium, GASOLINE OR RETAIL CARD REGULAR, MastercardGoldPremium, MastercardRegular, VisaGoldPremium, VisaRegular, CREDIT CARD INDICATOR, BANK CARD HOLDER, GAS/DEPARTMENT/RETAIL CARD HOLDER, TravelAndEntertainmentCardHolder, CreditCardholderUnknownType, PREMIUM CARD HOLDER, UPSCALE (DEPARTMENT STORE) CARD HOLDER, CreditCardUser, CreditCardNewIssue, BANK CARD – PRESENCE IN HOUSEHOLD, Investing_Active, InvestmentsPersonal, InvestmentsRealEstate, InvestingFinanceGrouping, InvestmentsForeign, InvestmentEstimatedResidentialPropertiesOwned, AssimilationCodes, valuehunter, opportunityseekers, newsandfinancial, automotivebuff, bookreader, MembershipClub, computerowner, cookingenthusiast, do_it_yourselfers, exerciseenthusiast, Gardener, golfenthusiasts, homedecoratingenthusiast, outdoorenthusiast, outdoorsportslover, photography, traveler, pets, cats, dogs, mailresponder, RespondedtoCatalog, sweepstakes, religiousmagazine, malemerchbuyer, femalemerchbuyer, crafts_hobbmerchbuyer, gardening_farmingbuyer, bookbuyer, collect_specialfoodsbuyer, religiouscontributor, politicalcontributor, health_institutioncontributor, charitable, generalcontributor, donatestoenvironmentalcauses, donatesbymail, veteraninhousehold, HeavyBusinessTravelers, hightechleader, Smoker, MailOrderBuyer, OnlinePurchasingIndicator, ApparelWomens, ApparelWomensPetite, ApparelWomensPlusSizes, YoungWomensApparel, ApparelMens, ApparelMensBigAndTall, YoungMensApparel, ApparelChildrens, HealthAndBeauty, BeautyCosmetics, Jewelry, Luggage, COMMUNITY INVOLVEMENT – CAUSES SUPPORTED FINANCIALLY, AnimalWelfareCharitableDonation, ArtsOrCulturalCharitableDonation, ChildrensCharitableDonation, ENVIRONMENT OR WILDLIFE CHARITABLE DONATION, EnvironmentalIssuesCharitableDonation, InternationalAidCharitableDonation, PoliticalCharitableDonation, PoliticalConservativeCharitableDonation, PoliticalLiberalCharitableDonation, VeteransCharitableDonation, CharitableDonations_Other, CommunityCharities, Parenting, SingleParent, ChildrensApparelInfantsAndToddlers, ChildrensLearningAndActivityToys, ChildrensProductsGeneralBabyCare, ChildrensProductsGeneralBackToSchool, ChildrensProductsGeneral, YoungAdultInHousehold, SeniorAdultInHousehold, ChildrensInterests, Grandchildren, ChristianFamilies, Equestrian, OtherPetOwner, CareerImprovement, WorkingWoman, AfricanAmericanProfessionals, SohoIndicator, Career, BooksAndMagazinesMagazines, BooksAndMusicBooks, BooksAndMusicBooksAudio, ReadingGeneral, READING – RELIGIOUS / INSPIRATIONAL, ReadingScienceFiction, ReadingMagazines, ReadingAudioBooks, ReadingGrouping, HistoryMilitary, CurrentAffairsPolitics, ReligiousInspirational, ScienceSpace, Magazines, EducationOnline, Gaming, ComputingHomeOfficeGeneral, DVDsVideos, ElectronicsandComputingTVVideoMovieWatcher, ElectronicsComputingAndHomeOffice, HighEndAppliances, IntendToPurchaseHDTVSatelliteDish, MusicHomeStereo, MusicPlayer, MusicCollector, MusicAvidListener, MovieCollector, TVCable, GamesVideoGames, TVSatelliteDish, COMPUTERS, GamesComputerGames, ConsumerElectronics, MovieMusicGrouping, ElectronicsComputersGrouping, Telecommunications, ArtsAndAntiquesAntiques, ArtsAndAntiquesArt, TheaterPerformingArts, Arts, Musicalinstruments, CollectiblesGeneral, CollectiblesStamps, CollectiblesCoins, CollectiblesArts, CollectiblesAntiques, CollectorAvid, CollectiblesandAntiquesGrouping, CollectiblesSportsMemorabilia, MilitaryMemorabiliaWeaponry, LifestylesInterestsandPassionsCollectibles, Autowork, SewingKnittingNeedlework, Woodworking, Aviation, HousePlants, Crafts, HomeandGarden, GARDENING, GARDENING2, HomeImprovementGrouping, PhotographyAndVideoEquipment, HomeFurnishingsDecorating, HomeImprovement, IntendtoPurchaseHomeImprovement, FoodWines, CookingGeneral, COOKING – GOURMET, FoodsNatural, CookingFoodGrouping, GamesBoardGamesPuzzles, GamingCasino, TravelGrouping, TRAVEL, TravelDomestic, TravelInternational, TravelCruiseVacations, HomeLiving, DIYLiving, SportyLiving, UpscaleLiving, CulturalArtisticLiving, Highbrow, HIGH-TECH LIVING, CommonLiving, ProfessionalLiving, BroaderLiving, ExerciseHealthGrouping, ExerciseRunningJogging, ExerciseWalking, ExerciseAerobic, SpectatorSportsAutoMotorcycleRacing, SpectatorSportsTVSports, SpectatorSportsFootball, SpectatorSportsBaseball, SpectatorSportsBasketball, SpectatorSportsHockey, SpectatorSportsSoccer, Tennis, Snowskiing, Motorcycling, Nascar, BoatingSailing, ScubaDiving, SportsandLeisure, Hunting, Fishing, CampingHiking, HuntingShooting, SportsGrouping, OutdoorsGrouping, HealthMedical, DietingWeightLoss, SelfImprovement, AutomotiveAutoPartsAndAccessories, RDI, homeswimmingpoolindicator, airconditioning, homeheatindicator, homepurchaseprice, homepurchasepricecode, homepurchasedateyear, homepurchasedatemonth, homepurchasedateday, homeyearbuilt, estimatedcurrenthomevaluecode, mortgageamountinthousands, mortgageamountinthousandscode, mortgagelendername, mortgagelendernameavailable, mortgagerate, mortgageratetype, mortgageloantype, transactiontype, deeddateofrefinanceyear, deeddateofrefinancemonth, deeddateofrefinanceday, refinanceamountinthousands, refinanceamountinthousandscode, refinancelendername, refinancelendernameavailable, refinanceratetype, refinanceloantype, CensusMedianHomeValue, CensusMedianHouseholdIncome, CRA_IncomeClassificationCode, MostRecentMortgageAmount2nd, Purchase2ndMortgageAmount, MostRecentMortgageDate2nd, PurchaseMortgageDate, MostRecentMortgage2ndLoanTypeCode, Purchase2ndMortgageLoanTypeCode, MostRecentLenderCode, MostRecent2ndLenderCode, PurchaseLenderCode, MostRecentLenderName2nd, PURCHASE LENDER NAME, MostRecentMortgage2ndInterestRateType, Purchase2ndMortgageInterestRateType, MostRecentMortgageInterestRate, MostRecentMortgage2ndInterestRate, Purchase2ndMortgageInterestRate, Sewer, Water, LoanToValue, PassProspectorValueHomeValueMortgageFile, EMAILFLAG, NCOA_Effective_date, DONOTCALL, NAME, EMAIL, URL, IP

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