MediumAxis eMail marketing
Menu
  • Home
  • Email Lists
  • Services
    • Managed Email marketing
    • B2B Lead Generation Services
    • Order Email Sends / Validation
    • Free software and services, tech advice
  • FAQ
  • About
    • About Us
    • Contact
  • Blog
  • [wcumcs_switcher]
  • Orders
MediumAxis eMail marketing
Menu   ≡ ╳
  • Home
  • Email Lists
  • Services
    • Managed Email marketing
    • B2B Lead Generation Services
    • Order Email Sends / Validation
    • Free software and services, tech advice
  • FAQ
  • About
    • About Us
    • Contact
  • Blog
  • Orders

My Account

  • My account
  • Wishlist
  • Shopping Cart
  • Checkout
All Categories

All Categories

  • Email lists
  • Services
  • Other databases

Search

×

Cart

Home>articles>Here Is Exactly Why No One Is Replying to Your Cold Emails
articles

Here Is Exactly Why No One Is Replying to Your Cold Emails

Posted by  Alex Tsvetochkin | August 11, 2020
Spread the love
Tweetblank

Despite many years of predictions that cold emails would die or fade away, that day has yet to arrive. In fact, cold emails remain one of the most effective ways of reaching prospective customers.

But, over time, this medium has lost its shine, and there are very few businesses that are getting good returns from this marketing channel. If yours is not one of them, chances are high that you must be making one of the following six common mistakes:

 

1. Your buyer personas aren’t crystal clear.

The importance of targeting the right people when sending sales emails can’t be overstated. Marketers invest a lot of time in crafting both the subject line and text copy of the email, but you need to couple that with making sure that you’re reaching out to the right people.

Drill down to find out who wants your product or services and who is willing to pay for it early on. Following through on this process will drastically increase your odds of success.

 

2. You don’t A/B test delivery time.

The biggest mistake most people make — especially when sending a cold email — is neglecting to recognize that timing plays a role in getting a response. Maybe it won’t if you don’t offer value, but it’s likely that it will — and probably will affect your open rates, which in turn will determine your response rate.

Having said that, I know that with cold emails, you can never be 100 percent right about the time. But once you start A/B testing, you’re more likely to find and pick a right one.

 

3. You either go granular or don’t segment at all.

No two people have the exact same needs and requirements. There’s not a single market where customer needs are homogeneous. Yet, again and again, marketers send the same email copy to everyone on their email list.

Don’t make this mistake. Segment your database but don’t dig deep. Start with two-to-three segments, then expand gradually if your email database is huge. The fewer segments you have, the better the chances that you’ll create a separate email copy; the more segments you have, the tougher it will be. Don’t underestimate the benefits of the former.

In addition, segmenting will ensure that each copy delivers you enough return to make crafting it worth it.

 

4. You use guesswork to define what’s right.

If improving your open and response rates is your goal, there are levers to pull, but don’t assume you can choose which ones. Most marketers simply copy the best email templates and subject lines. But, with cold emails, that’s not what actually matters. What’s important is what your prospects want.

The more closely your email resembles those sales email templates, the greater the chance that people will see it as just that — a template — and ignore it. Use A/B testing — not your guesswork — to define what’s right.

 

5. You’re not using a signature.

If you want people to act on your emails, remind them who you are, especially in cold emails — because they won’t naturally know this. So, tell them, but, don’t use a lot of space in your email content to do that; just do it in your signature. In fact, you can use the signature to introduce yourself. Include your name, title, the name of the company you work for, your contact information and a website link that the email recipient can click on to find out more about you and your company.

If you don’t inlude a signature, your receiver might never know who you are. Also, sending an email without a signature gives the impression that your email is not legitimate and makes you seem unprofessional.

 

6. Your email copy lacks both clarity and brevity.

One of the biggest mistakes people make when crafting a sales email copy is trying to cram too much into one email. I get that  you want people to give you a chance, so you want to tell them what all you have to offer. But, no, you really have to restrain yourself.

It’s vital that you keep your email copy short and crisp. Eliminate unnecessary points. Don’t write unnecessarily long emails. This bears repeating: It doesn’t matter if you think telling everything to the recipient is essential; what’s key is what your prospects deem important.

People don’t like email with lots of copy; respect their choice. Don’t be surprised if you find your long emails are getting ignored.

Also, when crafting your copy, remember: No one is interested in hearing about your product or service; they want to hear why it’s useful for them.

The key, then, to great cold email is to remain two things: crisp and relevant. Make sure yours adheres to both criteria.

 


Spread the love
Tweetblank

Related Content:

  • Email Marketing Trends Beyond 2020: Experts Share Their Visions
    Email Marketing Trends Beyond 2020: Experts Share Their…
  • Email Marketing for Financial Advisors: Best Practices for 2020
    Email Marketing for Financial Advisors: Best Practices for…
  • OpenPGP in Thunderbird - HOWTO and FAQ
    OpenPGP in Thunderbird - HOWTO and FAQ
  • How Investment and Financial Services Providers Can Use Email Marketing to Their Advantage
    How Investment and Financial Services Providers Can Use…
  • Email Communication During COVID-19: Tips and Examples
    Email Communication During COVID-19: Tips and Examples
Tags: email, reply

Share this post

Related posts

blank

Why Customers Aren’t Opening Your Emails

August 11, 2020
×
blank

Categories

  • articles (52)

Recent Posts

  • Investment Insights: Leveraging Email Marketing to Drive Financial Institution Growth in 2023
  • Video Email Marketing in 2023: How to Embed Video in Emails
  • Email Marketing Threats Every Professional Should Know About
  • 7 Keys to Marketing Luxury Brands to Ultra High Net Worth Individuals
  • How Investment and Financial Services Providers Can Use Email Marketing to Their Advantage

Product categories

  • Email lists
  • Other databases
  • Services

Products

  • Worldwide - Financial product leads (mixed), internal corporate database 109.700 email
    Worldwide - Financial product leads (mixed), internal corporate database 109.700 email
    ₽15,196.26
  • Nulled.io - hackers / hacks forums / trading - 380.000 Emails
    Nulled.io - hackers / hacks forums / trading - 380.000 Emails
    ₽31,192.32
  • Worldwide - LinkedIn Business Network most active users (10% of all users), 2022 - 81 million emails
    Worldwide - LinkedIn Business Network most active users (10% of all users), 2022 - 81 million emails
    ₽23,194.29
  • Shein.com customer email list (woman's fashion, man, kids) - 27.7mln emails
    Shein.com customer email list (woman's fashion, man, kids) - 27.7mln emails
    ₽13,596.65
  • France - Facebook users (FL, id #'s, location, gender, username, some details, CSV) 1.98mln records
    France - Facebook users (FL, id #'s, location, gender, username, some details, CSV) 1.98mln records
    ₽7,198.23
  • FBI - FL name, component, phone, country, email (DOJ) - 29.000 records
    FBI - FL name, component, phone, country, email (DOJ) - 29.000 records
    ₽29,592.71
  • Yahoo - 2023 mixed bundle - 2.8 million emails
    Yahoo - 2023 mixed bundle - 2.8 million emails
    ₽4,798.82
  • USA - Democratic National Committee 2016 emails and extra data (multiple sheets) - over 2000 records
    USA - Democratic National Committee 2016 emails and extra data (multiple sheets) - over 2000 records
    ₽6,398.42
  • France - bulk customer email list (.fr domains only) 2023 - 361.000 Emails
    France - bulk customer email list (.fr domains only) 2023 - 361.000 Emails
    ₽9,597.64 ₽7,198.23
  • Worldwide - crypto exchange / wallet users email database 2023 - 47.600 emails
    Worldwide - crypto exchange / wallet users email database 2023 - 47.600 emails
    ₽9,597.64

blank95% Deliverability Guarantee

If more than 5% of our emails bounce back, we'll provide credits for more data.

blankVERIFIED DATABASE

Our databases were checked for inbox availability and spamtraps.

blankDIRECT BUSINESS AND CUSTOMER CONTACTS

Don't bother contacting generics (such as contact@). With our lists, you can email real people.

MediumAxis eMail marketing

Creating strong, provocative relationships between good companies and their customers.

Copyright © 2019-2023 The Omega project
All Rights Reserved.

FAQ   Privacy policy   Terms and conditions

♥ Join our Telegram channel (t.com/mediumaxis) and discussion group. List giveaways, professional techniques, articles, discussions, questions.

Follow us:

  • icon
  • icon

Payment Methods:

blank