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How to Reach HNWI with Email Marketing Using AI and Predictive Analytics in 2023
| September 8, 2023Email marketing is one of the most effective ways to reach high-net-worth individuals (HNWI), who are defined as people with investable assets of at least $1 million. HNWI are a lucrative segment for marketers, as they have high purchasing power, diverse interests, and sophisticated preferences. However, reaching HNWI with email marketing is not easy, as they are inundated with messages from various sources and have limited attention span. Therefore, marketers need to adopt innovative strategies to stand out from the crowd and deliver value to HNWI with email marketing.
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What Is Crypto Marketing in 2023?
| August 1, 2023Crypto marketing (and crypto email marketing) involves promoting cryptocurrencies and related projects to attract investors, users, and enthusiasts. However, marketing in the crypto space comes with unique challenges and opportunities. Building trust, transparency, and credibility is paramount in this industry, as it is often taken with some skepticism. In this article, we will have a look at successful marketing campaign strategies and examples.
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How to get started with AI-powered email marketing in finance
| June 21, 2023In today’s fast-paced digital era, email marketing remains a powerful tool for businesses, particularly in the finance industry. The integration of artificial intelligence (AI) has revolutionized email marketing, enabling finance professionals to optimize campaigns, personalize communications, and achieve outstanding results. In this article, we will delve into the key steps to get started with AI-powered email marketing in finance and explore some top AI-powered tools and software that can help kickstart your email marketing journey.
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The Human Touch in Automated Investing: Embracing Emotional Intelligence in Robo-Advisory
| June 5, 2023As technology continues to shape the financial industry, the rise of robo-advisory platforms has transformed the way individuals invest. While automation has
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Investment Insights: Leveraging Email Marketing to Drive Financial Institution Growth in 2023
| May 23, 2023In today’s rapidly evolving financial landscape, email marketing has emerged as a powerful tool for financial institutions seeking to engage with investors and drive growth. As we step into 2023, the significance of email campaigns in the finance industry is at an all-time high.
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Video Email Marketing in 2023: How to Embed Video in Emails
| April 25, 2023Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target audience. The rapid growth in popularity of social media has led to a growing amount of video content online.
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Email Marketing Threats Every Professional Should Know About
| April 19, 2023There are over 4.5 billion people using email marketing in the world. And nearly 80% of businesses use it as their primary customer acquisition and retention tool.
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7 Keys to Marketing Luxury Brands to Ultra High Net Worth Individuals
| April 9, 2023Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts in the economy.
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How Investment and Financial Services Providers Can Use Email Marketing to Their Advantage
| April 5, 2023Email marketing is a digital marketing communication tool that has aided many companies in their business success. According to TechNomads, email marketing returns $44 for every $1 spent. If you are not utilizing it, you may want to consider it.
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ChatGPT is being used to automatically write emails: Microsoft, Salesforce and TikTok creators are hopping on the trend
| March 20, 2023Artificial intelligence chatbots are already being used to write custom email pitches. This shows how AI such as ChatGPT may soon play a significant role in business, with companies such as Salesforce and Microsoft beginning to offer tighter integration between the chatbot and their software.
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