Which emails would you rather trust? – The ones with the anonymous sender’s emblem on the left or the ones with brand logos on the right.
Fake sender identities are the most common form of email attacks, with a whopping 83% impersonating well-known brands. Hence, it is crucial to implement email authentication through BIMI to effectively thwart these attacks.
A well-implemented BIMI not only enhances brand recall but also has potential ramifications on email deliverability. BIMI-compliant emails also reduce the chance of being flagged as spam.
Simply put,if you aim to carve your way as credible and genuine brand in the email landscape , mastering BIMI is essential.
So, let’s start the journey to make your next email stand out with BIMI…
What is BIMI?
How Does BIMI Work?