Tag Archives: data enrichment
What is Data Enrichment / Matching and Why is it Important?
| October 21, 2024While most data integration solutions offer standard, ready-to-use enrichments, some leading platforms have the ability for data teams to create custom enrichments, allowing businesses to refine their data in ways that precisely align with their unique marketing goals and strategies. Tailored data that perfectly aligns with your marketing objectives can lead to more proactive, insightful, and actionable analysis, giving your business a competitive edge and boosting your marketing ROI.
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