Email marketing is one of the most effective ways to reach high-net-worth individuals (HNWI), who are defined as people with investable assets of at least $1 million. HNWI are a lucrative segment for marketers, as they have high purchasing power, diverse interests, and sophisticated preferences. However, reaching HNWI with email marketing is not easy, as they are inundated with messages from various sources and have limited attention span. Therefore, marketers need to adopt innovative strategies to stand out from the crowd and deliver value to HNWI with email marketing.