Does email marketing actually work?’ That’s the question every business owner, CEO, organization head, etc. is faced with when taking a call on promotional strategies. The uncertainty of taking the plunge into a new territory is perfectly reasonable. However, the fact remains that email marketing has proven to be the most effective automated tool for lead conversion. Its effectiveness is even more apparent in profitable sectors like the financial services industry, that includes stock trading
Email marketing can be a powerful tool if used intelligently to catch people at the right moment with the right message. Today, customers in both B2B and B2C environments expect to receive marketing messages that are timely, clear, well targeted, and relevant to their needs and requirements. But achieving that is not necessarily easy. In addition to today’s high expectations, there are subtle differences between B2B and B2C email campaigns, which if not considered, can
The digital marketing landscape is constantly changing. To help you stay ahead of the curve, below we outline the 10 best digital marketing trends 2020. If you’re out-of-date with your digital marketing trends, you’re limiting your brand in both reach and repetition. You may be blissfully unaware of new marketing trends, but your target customers—and your competitors—are not. That’s why we curated the list of digital marketing trends below for you. In 2020, we’ll see new marketing
In today’s times, when consumers have become more demanding and tech-savvy, businesses must up their content marketing game to attract, inspire, engage, and convert their prospective customers. Content is and will always remain the heart of marketing. You can never challenge the power of words. Content is indeed the best and most efficient way to connect with your audience, create brand awareness, showcase your brand’s authority, and build trust. The power of content marketing can
Despite the growing variety of channels and options out there for sharing information and news, email remains a popular way for businesses to reach out to interested parties and potential clients. There are countless ways to leverage email to attract and retain customers, from sending them special deals or coupons, to offering value through educational content and tips. But how you present this information makes all the difference between people engaging with your company and them scrambling to add
Are you struggling to get good returns from your email marketing campaigns? If you answered that yes, then continue reading to get powerful email marketing tips that you need to know right now. Let’s dive right in. 1. Use the Double Opens Strategy When you use “double opens strategy,” more subscribers will open your emails. This means a better chance of driving more revenue from these email campaigns. So: what is double opens strategy exactly? Simply put,
Does email marketing actually work?’ That’s the question every business owner, CEO, organization head, etc. is faced with when taking a call on promotional strategies. The uncertainty of taking the plunge into a new territory is perfectly reasonable. However, the fact remains that email marketing has proven to be the most effective automated tool for lead conversion. Its effectiveness is even more apparent in profitable sectors like the financial services industry, that includes stock trading
Email marketing can be a powerful tool if used intelligently to catch people at the right moment with the right message. Today, customers in both B2B and B2C environments expect to receive marketing messages that are timely, clear, well targeted, and relevant to their needs and requirements. But achieving that is not necessarily easy. In addition to today’s high expectations, there are subtle differences between B2B and B2C email campaigns, which if not considered, can
