Year: 2023
Discover Threema, paid, E2E-encrypted messenger used by governments
| December 16, 2023Meet the only real E2E-ecnrypted, anonymous messenger used by governments (No, Telegram and Signal not secure and not anonymous).
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Brand Indicators for Message Identification (BIMI) – Linking your logo to email
| December 4, 2023BIMI, or Brand Indicators for Message Identification, is a cutting-edge email authentication protocol. Simply put, BIMI allows you to show off a trusted sender logo with all your emails in your recipient’s inbox. Without BIMI, all you can see are just uniform letters in colored circles, which is likely to be less trusted or opened. The primal purpose of BIMI is to verify that you are who you say you are—not a scammer or spammer.
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How to use Google Postmaster Tool to boost your Email Deliverability
| November 4, 2023Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of your emails landing in the inbox will be high.
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The main role of email marketing in Ecommerce
| October 7, 2023In today’s fast-paced digital world, it’s no surprise that businesses are increasingly relying on ecommerce to sell their products and services. With millions of potential customers just a click away, the competition is fierce and businesses need to find innovative ways to reach and engage their target audience. While social media and search engine marketing are important components of any ecommerce strategy, there’s one tool that has been a tried-and-true method for reaching customers for decades: email marketing. Yes, you read that right.
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How to Reach HNWI with Email Marketing Using AI and Predictive Analytics in 2023
| September 8, 2023Email marketing is one of the most effective ways to reach high-net-worth individuals (HNWI), who are defined as people with investable assets of at least $1 million. HNWI are a lucrative segment for marketers, as they have high purchasing power, diverse interests, and sophisticated preferences. However, reaching HNWI with email marketing is not easy, as they are inundated with messages from various sources and have limited attention span. Therefore, marketers need to adopt innovative strategies to stand out from the crowd and deliver value to HNWI with email marketing.
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What Is Crypto Marketing in 2023?
| August 1, 2023Crypto marketing (and crypto email marketing) involves promoting cryptocurrencies and related projects to attract investors, users, and enthusiasts. However, marketing in the crypto space comes with unique challenges and opportunities. Building trust, transparency, and credibility is paramount in this industry, as it is often taken with some skepticism. In this article, we will have a look at successful marketing campaign strategies and examples.
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How to get started with AI-powered email marketing in finance
| June 21, 2023In today’s fast-paced digital era, email marketing remains a powerful tool for businesses, particularly in the finance industry. The integration of artificial intelligence (AI) has revolutionized email marketing, enabling finance professionals to optimize campaigns, personalize communications, and achieve outstanding results. In this article, we will delve into the key steps to get started with AI-powered email marketing in finance and explore some top AI-powered tools and software that can help kickstart your email marketing journey.
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The Human Touch in Automated Investing: Embracing Emotional Intelligence in Robo-Advisory
| June 5, 2023As technology continues to shape the financial industry, the rise of robo-advisory platforms has transformed the way individuals invest. While automation has
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Investment Insights: Leveraging Email Marketing to Drive Financial Institution Growth in 2023
| May 23, 2023In today’s rapidly evolving financial landscape, email marketing has emerged as a powerful tool for financial institutions seeking to engage with investors and drive growth. As we step into 2023, the significance of email campaigns in the finance industry is at an all-time high.
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Video Email Marketing in 2023: How to Embed Video in Emails
| April 25, 2023Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target audience. The rapid growth in popularity of social media has led to a growing amount of video content online.
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